2. AGENDA
• What is social media?
• Do’s & Don’ts
• Best Practices
• Thought Leaders
3. WHAT IS SOCIAL MEDIA?
○“Media for social interaction, using highly
accessible and scalable communication
techniques. Social media is the use of
web-based and mobile technologies to
turn communication into interactive
dialogue.”
-http://www.wikipedia.org/
5. TWITTER
○ “Online social networking service and micro blogging service
that enables its users to send and read text-based posts of
up to 140 characters, known as "tweets". -Wikipedia
Hashtag
6. LINKEDIN
○ “LinkedIn is a social
networking website
geared towards
companies and industry
professionals looking to
make new business
contacts or keep in
touch with previous co-
workers, affiliates, and
clients.” –Hudson Horizons
7. 7 FUNCTIONAL BUILDING BLOCKS
○ Identity
○ Conversations
○ Sharing
○ Presence
○ Relationships
○ Reputation
○ Groups
-Kietzmann et al. (2011)
8. USES OF SOCIAL MEDIA
○Personal Branding
○Organize professional &
personal network
9. USES OF SOCIAL MEDIA
○ Exchange information and ideas
○ Interact with people you normally would
never get to interact with
Other paralegal students
NC lawyers and law firms
Paralegals
Recruiters
Government Leaders
Big Law Partners
10. USES OF SOCIAL MEDIA
○ Establish Thought Leadership
○ Job Search
Facebook
Comment on their posts
Twitter
Job postings
Linkedin
Follow firms
Connect with recruiters and other legal professionals
LI groups which sometimes have job postings
11. DOS AND DON’TS
○ Protecting your online reputation
Remove anything that could jeopardize your reputation
including:
Questionable photographs
Negative status updates or tweets
School
Co-workers
Classmates
Job
Avoid using foul language and vulgar gestures
When in doubt, remove content
15. DOS AND DON’TS
○ Do Google yourself at least once a month
Set up a Google Alert for your name
○ Reserve your name on social media sites
○ Follow law blogs
Leave comments
Share valuable insight
Share blog articles on social media
16. DOS AND DON’TS
○ DON’T post anything you would not want
a future client or employer to see
○ DON’T lie on your Linkedin profile
17. BEST PRACTICES
○ Interact with people
Create mutually beneficial relationships
○ Provide help if possible
Answers questions
○ Be Transparent
○ Correct mistake when you make them
Apologize if necessary
19. BEST PRACTICES
○ After networking events, connect with
people on relevant social media
Linkedin, Twitter, Facebook, Blogs
20. THOUGHT LEADERS
○ Blogs
Lawyerist: http://lawyerist.com/
Real Lawyers Have Blogs: http://kevin.lexblog.com/
NC Law Blog: http://nclawblog.com
Divorce Discourse: http://divorcediscourse.com
The Girl’s Guide to Law School:
http://thegirlsguidetolawschool.com/
21. THOUGHT LEADERS
○ Twitter
@LawPracticeTips – ABA Law Practice Management
@DanPinnington – Dan Pinnington
@KimbroLaw – Stephanie Kimbro (NC lawyer)
@leerosen – Lee Rosen (NC lawyer)
@NCBA – North Carolina Bar Association
@lawyersmutualnc – Lawyers Mutual
@kevinokeefe – Kevin O’Keefe
24. CONTACT INFORMATION
Lawyers Mutual Liability Insurance Company Of North Carolina
P.O. Box 1929, Cary, NC 27512-1929
Tele: 919.677.8900 | 800.662.8843
www.lawyersmutualnc.com
Follow us on Twitter at
@LawyersMutualNC, @CamilleStell, @MarkScruggsEsq, @Troy_Crawford and
@BethanySchuelke
Notes de l'éditeur
-Because of Facebook’s new privacy policy which includes sharing your information with third party sites, you are no longer safe just making your profile private. -Delete anything that you would not want a future employer seeing-Think first, type later and avoid being fired or sued-DON’T tweet: A student was offered a position at Cisco. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating work." Needless to say, she didn’t get the job.
-It is important to make a good impression even when you are online. Sharing good positive content will help you with that.--Always be polite and respectful, even if you are disagreeing with someone
-Google Alert will send you an email whenever your name is mentioned online. This will help in managing what is said about you online. Gives you a chance to address anything negative said about you. Recruiters will be googleing you- knowing what is said about you online helps avoid surprise questions during interviews.-Reserve your name on social media sites even if you don’t plan on using them. This stops someone else from doing bad things under your name.
-Now with social media, first impressions are made before meeting in person. By controlling what you post online, you can make a positive first impression-A solo practitioner licensed to practice law in 2010 has been reprimanded for exaggerating his experience on law firm websites and in online profiles.-violated lawyer ethics rules by falsely stating on the websites that he had graduated from law school in 2005 and falsely stating he had handled matters in federal court, the court said. He also listed about 50 practice areas in which he had little or no experience.
-Interact with people- It’s not all about you. A compliment or congratulations can go a long way.-
-An employee mistakenly sent this tweet from the Red Cross twitter account instead of her own.-This turned into a positive PR event after Dogfish beer hosted a Nationwide blood drive by giving everyone who donated a pint of blood a free beer-This could have been avoided by THINK FIRST, TYPE LATER
-Connecting helps you organize your connections, and strengthen the relationship-Linkedin is #1 priority for business connections