Leah Schklar manages the social media presence for the National Society of Collegiate Scholars, including their LinkedIn group. She discusses establishing a personal LinkedIn profile to gain connections and recommendations. When managing a LinkedIn group, she recommends determining if it will be public or private, monitoring group joins, and establishing posting guidelines. She also suggests fostering discussion by posting genuine questions and sharing relevant information, while thanking members and avoiding self-promotion. LinkedIn tools like subgroups, RSS feeds, polls, and linking to blogs can also be incorporated.

1. LinkedIn for Nonprofits
Center for Nonprofit Success
September 8, 2011
Leah Schklar, The National Society of Collegiate Scholars

2. About Leah
Leah is the Manager of Social Media
and Interaction at The National Society
of Collegiate Scholars, an honor society
for high-achieving college students.
 300 Facebook pages
 3 Twitter accounts
 1 LinkedIn group
 2 blogs

3. Objectives
 Your Personal LinkedIn Presence
 Managing a LinkedIn Group
 Fostering Discussion and Engagement
 Incorporating LinkedIn Tools and Apps

4. Your Personal LinkedIn Presence
 Fully completed
profile
 Linked with Twitter
and blog
 500+ connections

5. Your Personal LinkedIn Presence
 5 recommendations,
all from different
work experiences

6. Your Personal LinkedIn Presence
 Many interests and
specialties
 Member of
numerous groups

7. Managing a LinkedIn Group
 Public or private?
 Public –  Private –
 Everyone can see it  People are more likely to join
 People can browse easily  Ability to e-mail members with
 Non-members will be able to group discussions
comment
 Less spam to moderate
 Moderation of spam is
required  Limiting potential audience

8. Managing a LinkedIn Group
 Monitoring group joins
 If your group is private, decide if
you want to approve all requests or
will only certain people are
accepted
 Set up automatic messages to be
sent to new members or those
who request to join

9. Managing a LinkedIn Group
 Lay some ground rules
 Establish some posting guidelines
and rules
 Include community contacts, specify
where certain types of content
should go and describe conduct that
could cause members to be banned

10. Managing a LinkedIn Group
 Highlight valuable contributions to the group
 When needed, give warnings privately
 Use your best judgment
 Help your members promote themselves
 Follow the input of the community
 Send announcements
 Use other social media to promote the group

11. Fostering Discussion and Engagement
 Post genuine discussions and thought provoking
discussions
 Empower members to meet offline
 Thank people for their participation
 You should participate, but avoid self promotion
 Share helpful information and relevant articles

12. Incorporating LinkedIn Tools & Apps
 Subgroups
 RSS Feeds
 Blog Link
 Polls

13. Questions!