1. LEAH M. SCHKLAR
Social Media Butterfly & Online Community Curator

2. SPECIALTIES
• Digital Marketing • Community Engagement
Campaigns • Basic HTML
• Social Media & Web • SEO & SMO
Strategy • Google Analytics &
• Branding Management Webmaster Tools
• Copywriting & Blogging • Multiple Social CRM
• Email, Mobile, Video & Platforms
Social Marketing • Social Media Instruction
• Digital Project & Public Speaking
Management

3. EXPERIENCE
 Management of 300+ Facebook pages, 15 Twitter accounts, 2
blogs, and multiple online communities and groups
 Leading interactive and informational sessions to instruct
groups not only how to use social media but how to
incorporate it into all aspects of their organization
 Developing digital media strategies to include marketing,
promotion, engagement, education and community building
 Ensuring language, tone and content over all social media
and digital marketing campaigns are in line with mission and
brand
 Incorporation of advanced social media analytics into
development and implementation of strategies

4. EXPERIENCE
 Facebook, Twitter, LinkedIn, Google+,
YouTube, Pinterest, Wikis, Tumblr, Meetup,
WordPress, StumbleUpon, Yelp, FourSquare,
Redditt, Instagram
 Online Forums and Blogging
 Webinars and Twitter Chats
 Partnership Development
 Strong Knowledge of the Higher Education
Demographic

5. SUCCESSES
Within Leah’s first year at The National Society of
Collegiate Scholars:
 The national Facebook page grew from 20,000
“likes” to 50,000 “likes.”
 @NSCS tripled its followers and quadrupled the
number of tweets sent weekly.
 A blog was started and now has 60 regular
contributors, 23 partnerships and is steadily
increasing in number of site visits.
 NSCS was awarded “Best Social Media” at the
Association of College Honor Societies Conference.

6. SUCCESSES
The NSCS Summer Success Challenge
The S2 Challenge was a 12-week program
that took place June-August 2012.
Throughout the program, NSCS members
interacted through social media and
completed challenges that helped
prepare them for the upcoming year as
well as well as reflect on their past
semester.
Points and prizes were awarded weekly
and at the end of the 12 weeks
scholarships were rewarded to the top 3 Press releases and articles:
participants with the most points.
University of West Georgia
There were over 700 registered participants The Daily Utah Chronicle
and the S2 Challenge was such a success The Hays Daily News
that multiple case studies have been done
on the program.

7. SUCCESSES
#FixYoungAmerica
The #FixYoungAmerica campaign is led by
the Young Entrepreneur Council (YEC) to
spread the word and provide solutions to
end youth unemployment. NSCS partnered
with YEC to mobilize their nearly 300
chapters and large membership base to
get involved, spread the word and attract
other friends and organizations with the
ultimate goal to gain the attention and
support of Stephen Colbert to
#FixYoungAmerica. Press:
The Daily Beast Article
This campaign was executed primarily via MTV.com Video Coverage
MTV.com Article
social media that included flash mob
Mashable Article
tweets, Facebook contests, blogging,
Twitter chats, and Pinterest pinboards.

8. SUCCESSES
Through social media research, outreach, interaction and
networking Leah has created multiple college, education
and blogging groups that work together on social media
campaigns, blog stories, promotion and brainstorming
sessions:
 The College Blogs and Online Communities Group
 TalkNerdy2Me Writers
 NSCS Social Media Ambassadors
 NSCS Member Advisory Council
Through these strategies she has also solidified NSCS’
position as an expert in college life and as a resource for all
things Gen Y.

9. SPEAKING EXPERIENCE
Leah has presented on these topics both individually and
on panels at higher education and social media
conferences:
 Social Media Engagement and Strategy
 Brand Development
 Digital Marketing
 Blogging
 Maximizing Social Media for Career Development

10. CONFERENCE ATTENDANCE & TRAINING
 SxSW Interactive
 DCWEEK
 NASPA Tech - Presenter
 Blog World and New Media Expo
 Social Media Business Summit
 Social Media Strategies Summit
 Social Fresh
 Nonprofit Leadership Series – Workshop Leader &
Presenter
 HootSuite University Completion

11. Facebook
Twitter
LinkedIn
Google+
Blog
SlideShare
Pinterest
About.Me LEAH M. SCHKLAR
Vizualize.Me Social Media Butterfly & Online
Community Curator