Presentation done at the ARE2010 event in Santa Clara, USA by Maarten Lens-FitzGerald. Content covers why ARE is the new emerging mass medium, the latest layar statistics, the 5 types of AR that we see develop on the platform and the release of the real time location based search in the bowser. Its called AR and the mass market business opportunity.
By the end of 1993, there were 623 websites,
By mid-1994 there were 2738
by the end of the year, more than 10,000.
....according to a study by MIT Researcher Matthew Gray.
Early Investment by Leading Developers
Emerging Understanding of Business Models
Developing services -> developing Experiences
Learning & ongoing development
Developer community
Promoting & curating what is working
Payment platforms
Richer AR modelling
More interaction, sharing & engagement
Analytics & reporting
Technology consolidation
Hostage wear shop
a new way to do business
be presented all over the world
- easily discover and experience Augmented Reality
without the need to enter a search query or open a specific layer. from novelty to utility.
- have content served up at the right location at the right times
we have a chance
to build a new mass medium
using all the tools from the net
using the lessons from the net
and to apply them to mobile
to change the world by adding a new one