Boards Summit 2010
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Claire's presentation at the Boards Summit Europe 2010 at the Beurs van Berlage in Amsterdam, on the 24th of March.
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Boards Summit 2010
- 1. Claire Boonstra Co-founder March 24th 2010 © 2010, Layar B.V.
- 2. About Service launched in June 2009 Based in Amsterdam 32 people (internal and external, incl. part-time) Funded by Sunstone Capital and Prime Technology Ventures Available on Android and iPhone, Symbian to follow © 2010, Layar B.V.
- 3. What is Layar © 2010, Layar B.V.
- 4. Open platform Everybody can create their own Augmented Reality experiences on Layar © 2010, Layar B.V.
- 5. 450+ layers (1750+ in development) © 2010, Layar B.V.
- 6. 2500+ developers 70+ countries © 2010, Layar B.V.
- 7. Downloads Cumulative nr of first launches 1 mio W41 W43 W45 W47 W49 W51 W53 W2 W4 W6 W8 W10 © 2010, Layar B.V.
- 8. Android versus iPhone Spread of weekly first launches per device OS 100% 75% iPhone 50% Android 25% 0% Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010 © 2010, Layar B.V.
- 9. Samsung: Global pre-installation agreement © 2010, Layar B.V.
- 10. Augmented Reality is an “Experience Medium” not just a functional tool © 2010, Layar B.V.
- 11. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
- 12. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
- 13. Where can I vote AugmentReality.co.uk © 2010, Layar B.V.
- 14. Where are the theaters Layer developed by Muzar (NL) © 2010, Layar B.V.
- 15. I’m hungry! Layer developed by AugmentReality (UK) © 2010, Layar B.V.
- 16. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
- 17. Catch of the day Layer developed by AugmentReality © 2010, Layar B.V.
- 18. Ronald’s having fun Layer developed by Firehose © 2010, Layar B.V.
- 19. Lotus Cosworth T127 Layer developed by AugmentReality © 2010, Layar B.V.
- 20. Where did you see Avatar? Layer developed by ElipseAD © 2010, Layar B.V.
- 21. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
- 22. Buildings you can’t see (yet) Layer developed by NAi/ IN10 © 2010, Layar B.V.
- 23. Old Valetta (Malta) Layer developed by Muzar © 2010, Layar B.V.
- 24. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
- 25. Place 3D easter eggs around the world and leave a message for your friend Happy easter! Looking forward to see you again! Layer developed by Hoppala © 2010, Layar B.V.
- 26. Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
- 27. Daily Cartoons Layer developed by Firehose © 2010, Layar B.V.
- 28. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
- 29. Album Launch Layer developed by SystemK © 2010, Layar B.V.
- 30. Music starts playing automatically when reached pre-defined destination Layer developed by SystemK © 2010, Layar B.V.
- 31. Beatles Magical AR tour © 2010, Layar Layer developed by AugmentReality B.V.
- 32. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
- 33. Run around and collect them all Layer developed by John Sietsma © 2010, Layar B.V.
- 34. Healthy ecosystem Layer developers: making money getting funded hiring people advertising their business building businesses © 2010, Layar B.V.
- 35. Outdoor x Augmented Reality Developed by TAB Worldmedia © 2010, Layar B.V.
- 36. Your AR experience on Layar? © 2010, Layar B.V.
- 37. Thank You claire@layar.com @claireboo Background image: http://www.flickr.com/photos/duskblackwolf/4253592649/ © 2010, Layar B.V.
Notes de l'éditeur
- 30.000 people found an In n Out burger restaurant through Layar
- story-telling / guided tours 42 POI 2D and 3D images Streaming Video Auto-Triggers Educational Historical Fun!
- 30.000 people found an In n Out burger restaurant through Layar
- FIFA 2010