Maarten's presentation introducing Layar 3.5 at the Augmented Reality Event in Santa Clara, US.

1. Layar Augmented Reality Browser & Platform
Maarten Lens-FitzGerald
Co-founder
© 2010, Layar B.V.

2. AR is taking off
© 2010, Layar B.V.

3. The Layar AR platform
2.000.000 Users
3500+ Developers
700+ Layers Published
2.400.000 augmented objects served every day
© 2010, Layar B.V.

4. Start developing at
www.layar.com/create
API Tools & Support
Dynamic and Live data Statistics
Authentication OpenSource tools
3D, auto-triggers Layar Partner Network
Rich Interaction Wiki
Google Groups
Support desk
Premium Content Publishing
- Multiple currencies, languages Multiple Operating Systems
- Statistics Multiple languages
- Taxes and Administration
other payment methods and providers to follow
Available now Available now Coming soon Coming soon
© 2010, Layar B.V.

5. ‘Where is ...’
© 2010, Layar B.V.

6. Live & Dynamic information
Layer developed by NAi/ IN10 © 2010, Layar B.V.

7. Insights
Layer developed by Hoppala © 2010, Layar B.V.

8. Commerce
Layer developed by HSPC Layer developed by Hoppala © 2010, Layar B.V.

9. Stories & Games Layer developed by Muzar & Blutarsky
© 2010, Layar B.V.

10. Live today: Version 3.5
with Real time
location based search
© 2010, Layar B.V.

11. From Novelty to Utility
Paris
Seoul
Amsterdam Tokyo
San Francisco
Find check-ins, coupons, status updates, gaming, information, 3D models and more
© 2010, Layar B.V.

12. Less drama for everyday use
© 2010, Layar B.V.

13. Take AR from Novelty to Utility
Photo: Marco Derksen
© 2010, Layar B.V.

14. Thank You
maarten@layar.com
Background image: http://www.flickr.com/photos/sinkdd/3016118556/sizes/o/ © 2010, Layar B.V.