Chef Koochooloo Pitch Deck

1. (Science Technology Engineering Arts Math) Through Cooking
Making Science Delicious!
1
September 18, 2019
Layla Sabourian

2. 2
PROBLEM/OPPORTUNITY
Childhood obesity is rising
Children are becoming depressed
“Childhood obesity links to poor grades and depression.”
-www.TIME.com
Test scores are failing

3. Delivering an integrated gamified
STEAM & Global Competency training
platform with collaborative, healthy
cooking classes.
To improve the health, happiness
and education of children around
the world..
Our Vision Our Mission
3

4. We are a social enterprise,
focused on teaching kids,
math, global competency,
and science through a
gamified app, classroom
sessions and videos, promoting
healthy cooking. Our K-6
education curriculum is aligned
with U.S. National Learning
Standards. We are funded and
supported by the National
Science Foundation for teaching
STEAM through dynamic,
culturally sensitive recipes.
We create global
citizens, one healthy
recipe at a time.
BENEFITS/VALUE
WE
CONTRIBUTE
TO
CHILDREN’s
Happiness
Health
Smart

5. Our Story Began...
5

6. * NCES
**MDR
CHEF KOOCHOOLOO
MARKET SHARE
6
GLOBAL EDUCATIONAL
EXPENDITURES
$47 Million | 3,977 schools | 5 years
$90 Billion Spent in 2017 *
Expected to grow to $103 Billion (by 2020)
AIM* - Accessible Instructional Materials
K-12 public schools in 2015-
2016: $12.8 Billion **
($263 / student, per week)
US EDUCATIONAL
EXPENDITURES
Globally: 0.04%
U.S.A.: 0.26%
A $90 Billion per Year Global Market

7. 7
Switzerland
6,000 Primary Schools
800 Thousand Students
$16 090 per student
USA
89,000 Elementary Schools
29,87 Million Students
$11 727 per student
UK
21,000 Primary Schools
8.2 Million Students
$11,630 per student
Germany
22,000 Primary Schools
3.24 Million Students
$8 619 per student
Netherlands
6,584 Primary Schools
1.5 Million Students
$8 478 per student
France
42,000 Primary Schools
6.81 Million Students
$7 395 per student
Spain
… Elementary Schools
4,7 million Students
$7 320 per student
IMMEDIATE OPPORTUNITY SIZE
Students per
classroom
Expenditure per
student per year

8. UNDERLYING MAGIC: SOLUTION
Chef Koochooloo App
8 Recipient of SBIR Award from the National Science Foundation
It’s a K-5 gamified technology platform
aligned with National Learning
Standards. It teaches STEAM through
healthy culturally sensitive recipes!

9. SECRET SAUCE: (ALIGNMENT WITH NATIONAL STANDARDS) MATH AND
SCIENCE
9
CCSS.MATH.CONTENT.1.MD.C.4
Organize, represent, and interpret data with up to three categories; ask and answer
questions about the total number of data points, how many in each category, and how
many more or less are in one category than in another.
NGSS.SEP(4)
Using Mathematics and Computational Thinking: Describe,
measure, and/or compare quantitative attributes of different
objects and display the data using simple graphs.

10. SECRET SAUCE: (ALIGNMENT WITH NATIONAL STANDARDS) TEACHING
LANGUAGE ARTS
10
CCSS.ELA-LITERACY.RI.1.2
Identify the main topic and retell key
details of a text.
CCSS.ELA-LITERACY.RL.1.1
Ask and answer questions about
key details in a text.
CCSS.ELA-LITERACY.L.1.4
Determine or clarify the meaning of
unknown and multiple-meaning words and
phrases based on grade 1 reading and
content, choosing flexibly from an array of
strategies.

11. add visual here
When cooking onions, the chemical reaction of
breaking down larger sugars into single sugar
molecules is what causes sautéed or
caramelized onions to brown and develop a
sweeter flavor.
NGSS PS1.B: Chemical Reactions: Substances react chemically in characteristic ways. In a chemical process, the atoms that make up the
original substances are regrouped into different molecules, and these new substances have different properties from those of the reactants.

12. Engaging Our Children on a Healthy Food Ideology
“Chef Koochooloo’s program is a
balanced way to teach children healthy
eating as it is, age-appropriate,
culturally sensitive, and nutrition
focused.”
— Dr. Beatrice Juncadella
Child Obesity Pediatric Medical Director
at Thomasville Pediatrics
12
Fresh Ingredients - Plant-Based Proteins - Lactose-Free - Fruit and Vegetables

13. “The Chef Koochooloo program has
helped transfer our classrooms into
virtual laboratories for exploring all
sorts of STEAM topics. Preparing
food is a daily part of life, which
means that the learning occurs in a
natural, meaningful context—with
delicious results”.
—Nick Prychodko
Principal, DeVargas Elementary
School
Response from Customers (Educators)
“For 3 years, we have enjoyed the
curriculum immensely. This unique
approach ties in cultural diversity to
nutrition, and teaches the kids not
only healthy eating, but create
awareness about the world they live
in and emphasizes social
responsibility.”
— Ayindé Rudolph Ed.D.
Superintendent, Mountain View
Whisman School District
“Reading, math, science, history,
social studies—a Chef Koochooloo
covers it all in the most delicious
way! . It’s learning, but in a way
that’s very different than what kids
are used to, to me this is truly the
definition of innovation in schools.”
— Noa Mendelevitch
Director Of Development,
Helios School

14. Teacher and Parent Testimonials
“Our students were excited for the program, and became
aware of the health properties of the foods they eat. On
the instructional side, we found the alignment of the app
content with NGSS requirements particularly valuable, by
both students and teachers alike.”
— Marina Vaserman
Open Mind school
14
“My 6-year-old child was excited to attend the after
school program offered by chef Koochooloo. He
learned so much, and was able to do better in school
because of it. He also learned to love foods that he
would have never tried otherwise.”
— Tania O Connell

15. Based on a survey of
1000 participants
(parents) after 10 lessons.
15
0 20 40 60 80 100
➢ Positive Influence on Eating
Behavior
➢ New Passion ignited for
STEAM subjects
➢ Improved Well Being of
Families
Chef Koochooloo Matrix of Benefits

16. Significant Academic Improvement Achieved
Research gained through the Chef Koochooloo study funded by NSF
Advisors
Dr. Claudia Mazziotti
Stanford Research Institute
Dr. Kip Tellez
UC Santa Cruz
16
Science/Math
(NGSS / CCSS)
Language Arts
(ELA / ELD)
51%increase
3%increase
55%increase
13%increase

17. Business ModelCustomer Segmentation
Primary Customer Segments
Elementary Schools in USA:
- 35.6 million students
Home-Schooling Parents
in USA:
- 1.8 million students
Elementary students around
the world:
- 650 million
Key Stakeholders
Superintendents
School Boards
Teachers
Curriculum Builders
PTA
Influencers & Recommenders
Parenting Clubs
Education Leaders
Educational Conferences
Newsletters
End Users
Students
Teachers
Parents
17
Sales of
Software
Subscription
Schools
through
district
leaders
Single
teachers
Learning
Centers
Home
Schooling
Parents
Price per student: $25
Period of: 9 months
Number of lessons: 20
Subscribing
to our app

18. Delarai Tarwe
Chief Chef Officer
Diverse, Passionate and Talented Team
Antoine Tarwe
CTO
Layla Sabourian
CEO
18
Yuqi Yao
UX Designer
Former CEO of
LeapFrog,
Knowledge
Universe, Sega,
Matchbox, and
Mattel.Dr. Michael
Brenner
Science & Cooking
Developer of the
Harvard "Science
and Cooking” class.
Chair in the Education
Department at UC
Santa Cruz, current
director of the
MA/Credential program.
Dr. Richard Zare
Developer of LIF
Professor of
nature science
and chemistry at
Stanford
University.
Tom Kalinske
Chairman at Global
Education Learning
Dr. Kip Tellez
Dean of Education
Marco Lotti
CEO of Mixfit
CEO of Mixfit
(Foodtech) and
also CEO of
AIMFeedback
(EdTech and
member of the
Swiss EdTech
Collider)
Team
Advisors
Aya Alghanmeh
Visual Designer/
Illustrator
Wiandi Vreeswijk
Technical Project
Manager
Brainilio Imambkas
Technical Business
Project Manager

19. 19
Competitive advantages
is
PATENTED
No. 9,728,098 B2
Endorsed and funded by the
NATIONAL SCIENCE
FOUNDATION
FIRST TO MARKET WORLD CLASS
ADVISORY BOARD

20. $5 $25
with ingredients
$25 - $29
Figures are in USD per student per year
*(per course where applicable)
Competitive Pricing
20
$7 $10* $13*

21. Competitive Advantages
21
Former CEO of
LeapFrog,
Knowledge
Universe, Sega,
Matchbox, and
Mattel.
#2 Top Notch and World Class Advisors
Dr. Michael
Brenner
Science & Cooking
Developer of the
Harvard
"Science and
Cooking” class.
Chair in the Education
Department at UC
Santa Cruz, current
director of the
MA/Credential
program.
Dr. Richard Zare
Developer of LIF
Professor of nature
science and
chemistry at
Stanford
University.
Tom Kalinske
Chairman at Global
Education Learning
Dr. Kip Tellez
Dean of Education
Marco Lotti
CEO of Mixfit
Dr. Paolo
Albuquerque
Dr. Scott Brewster
INSEAD Associate
Professor of
Marketing and Chair
Instructional
Design &
Educational
Technology Expert
Head of Data-driven
science to solutions
organization at IBM
CEO of Mixfit
(Foodtech) and also
CEO of AIM Feedback
(EdTech and member
of the Swiss EdTech
Collider)
Dr. Gerard Dubois
Chief Program Officer
Tested and
approved
by schools
Endorsed and
granted by
NSF
Aligned
Curriculum
and standards
#1 Perfectly fit for schools
#2 NSF & Patent
Patented
No.
9,728,09
8 B2
Patented

22. 1. Email Marketing
Campaign
2. Presence in
Conferences 3. Thought Leadership
Number of Participants:
16,540 schools (in CA, TX, NY)
Campaign effectiveness:
4.5% (750 schools)
GO-TO-MARKET PLAN

23. 2020 2021 2022 2023 2024
Revenue $6,379,085 $13,950,289 $22,776,602 $33,800,949 $46,840,897
Number of student subscriptions 250,158 524,074 826,789 1,187,262 1,590,934
Number of Classrooms 8,125 17,030 26,871 38,584 51,701
Number of schools 625 1,310 2,067 2,968 3,977
Avg Price/student/year $25.00 $26.00 $27.00 $28.00 $29.00
Total user cost $4,341,824 $8,083,056 $11,059,093 $13,522,191 $16,826,817
Your Revenue 3% (kick in 3rd year) - - $690,000 $1,000,000 $1,400,000
Five Year Forecast
23

24. 58% gross profit margin
4% operating margin
15% ARR
30 Schools
● Total Paid Students
to Date = 854
● Revenue since
inception = $363k
24
Number of Schools Growth
151
Students
158
Students
237
Students
308
Students
Pre-Launch Revenue Generating Pilots

25. Recognition and Growth
25
$1 Million!
Grown from
5 schools
with 151
students to
30 schools
with total of
854
students in
2018
Won National
Science
Foundation
award
Successful pilots
with 1000
subjects showed
improved
outcomesAll funds already raised are nondilutive

26. Uplift Education with Chef Koochooloo
Make the next generation of STEAM Scholars fall in love
with Healthy Life Styles
Reach 1.5 Million Kids!
$1M $500K
$1.5 Million
3x Return in 5 years
And reach 1.5 million
kids!
YOU

27. $1 Million
in non-dilutive funds
We want to raise
$1.5 million in
seed money
- Safe / Convertible note
- 3 million Price Cap
(20% discount)
3x return in 5 years
reaching 1.5 million kids
Funds Received
$500K already
committed by
NSF
Funds Neededded
FUNDING
Investor Terms

28. Use of Funds
2020
$1,327,500
2021
$1,569,000
2022
$1,789,000
$1,372,500
Development $400,000
Design $225,000
Marketing &
Sales
$422,500
Fringe Benefits $200,000
Administrative
(G&A)
$125,000

29. EXIT STRATEGY
Renaissance Learning (K-
12)
Deal size: $1.1BN
Revenue: $192.5M
Acquirer: Hellman &
Friedman
Investor type: Private Equity
EDTECH: A HIGHLY ACQUISITE MARKET
Scholastic Educational (K-
12)
Revenue: $1.7BN
Deal size: $575M
Acquirer. Houghton Mifflin
Harcourt Company
Investor type: Strategic
Frontline Education (K-12)
Deal size: >$1.0BN
Revenue: $30M
Acquirer: Thoma Bravo
Investor type: Private Equity
Source: https://www.blended.blog/edtech-exits-rise/
Forecast Revenue:
2024: $46,840,897
Potential Deal Size:
$610M
Deal size average: 13x revenue
5,7x Revenue 33,3x Revenue
0,21x Revenue

30. APPENDIX
▪ Example
▪ Future Road Map
▪ IoT ideas
▪ Trends in Enrichment Programs
▪ Current CAP table
▪ Business Canvas
▪ Business Model Risks
▪ Why Schools Love Chef Koochooloo
▪ Delivering Solution
▪ Benefits/Value
▪ Immediate Opportunity Size
▪ Underlying magic
▪ Detailed Go-To-Market Strategy
▪ K-12 EdTech: Market

31. Cash Flow Analysis (2015-2018)
2015 2016 2017 2018 YEAR
$0.04 $0.04 $0.07 $0.10 Revenues in Classroom
$0.04 $0.04 $0.07 $0.10 Total Revenues
$0.01 $0.01 $0.03 $0.04 COGS
$0.03 $0.03 $0.04 $0.06 Gross profit
73% 77% 62% 58% Gross profit
$0.02 $0.03 $0.03 $0.06 Operating expenses: SG&A
$0.01 $0.01 $0.01 $0.00 Operating profit
26% 13% 14% 4% Operating profit
Cash Flow positive in: 2015
Burn Rate: $21,000 per month
Cumulative Revenue: $335,000
Amounts expressed in USD millions: meaning $0.10 in table
equates to $100,000

32. Recipes and TV Series
Portable Kitchen and Fitbit
Chef Koochooloo
Certified & Competitions
● iOt Portable Kitchens
○ Hotplate & oven (electric, easy to clean)
○ Knives, peelers, cutting boards, bowls
○ Measuring: thermometer, scale, cups
○ Spoons, tongs, strainers, ladles,
rolling pin, whisks, spatulas
● App compatible with Fitbit
○ App will track improvements
in mood and physical health
● After School Program
● Partner with restaurants in Mountain View
○ Test meals on kids' menus
○ Include logo next to healthy meals
● Chef Koochooloo cooking competition in Mountain View
○ For kids to cook the tastiest, healthiest meal
● Challenge: Eat healthy meals
○ Count consecutive days
○ Can share progress with
friends on social media
● Recipe Book
○ Ready to be sent to publishers
○ How unique: Incorporates math,
food-science, and geography in every dish
● Short Stories
○ Focusing on how food correlates with health
● TV Shows
○ Netflix Original Series
○ Science and cooking
App Development
● Current Free Mobile App (Android and Ios)
○ Family content (Freemium)
● Developing NIH middle school app
○ Teach label reading
○ Focused on nutrition
● School Chromebook app (B2B)
○ Aligned with curriculum, K-2
(Funded by NSF)
○ Adaptive learning, focused on
STEM/SS
Future Road Map

33. IoT Portable Kitchen
Features:
● Compact, affordable
● IoT features, connected to our app via
Bluetooth
● Main Component: Smart Oven
○ Thermometer
○ Camera
● Two electric burner coils
● Digital weighing scale, “Chef Board”
● Timely alerts within the Chef Koochooloo
app - notification activity. A timer will be
included. Stopwatch and countdown.

34. IoT Portable Kitchen: Thermometer
Thermometer:
From our app, users will be able to select a
recipe, which alerts the oven and burners
via bluetooth to adjust the temperature
according to the recipe. Then, users will
get to see in real-time on the app how the
oven is heating up.

35. ● Digital scale weighs food item, sends to app via
Bluetooth
● Using augmented reality (AR) and image recognition
technology the user can identify the food, fruit or
vegetable species within phone or tablet camera
view
● Combined weight and food species information will
produce the specific nutrition information for
whatever food was placed on the Chef Board, and
generates a visual of real-time nutritional information
in Augmented Reality (AR) space.
IoT Portable Kitchen: Chef Board

36. • Increase in enrichment program spending by families over last 40 years, growing
from $3500 to $9000 per child per year
• Growing popularity of cooking programs across America: USDA’s Farm to School
Program
Trends in Enrichment Programs

37. Team Member
Name
Position Number of
Shares
Share %
Layla Sabourian CEO, and Founder 2,600,000 83.9
Delarai Tarwe Co founder 250,000 8.1
Antoine Tarwe COO & CTO 2,600,0000 8.1
Current CAP Table
Delaware C Corporation Patent and Incorporation by: Perkins

38. 38
Business Canvas
38
Key Partners
1. Educational Institutions:
Primary Schools, School Districts
• Customers
2. Community Centers & Events:
Health, Activities, Boys and Girls Club of
America, (YMCA) Jewish Community Center
• Customers
• Brand recognition
• Volunteers
3. Parenting Clubs: (Mountain View Moms,
Spanish Speaking Moms, PTA)
4. Media: Local TV Channels focused on
entrepreneurship and cooking programs,
parenting magazines
• Customer outreach
• Population/Subject focused marketing
5. Food Brands:
Brand recognition can be acquired in both
directions with proper food brand partner
and/or health advocates.
• Box Top supplier/recognizers
(Nestle, Pepsico, etc…)
6. Grocery & Food Delivery Services:
AmazonFresh, Hello Fresh, Google Express,
Instacart (in-app food & material purchases)
• Ingredient Suppliers
• Sodexo
6. Data Scientists & Academic Institutions:
(Insead, Indiana University)
Early childhood education data.
• Geographical interests
• Innovative TEAM teaching methods
Key Activities
1. Align curriculum of 1st and 5th grades science, technology,
engineering, arts, mathematics (STEAM)
2. Discover competitive apps that have alignment with NGSS
curriculum
3. Add comparison or progress appraisal (Separate
dashboards for teacher and students versus one dashboard
for all)
4. Obtain a portable kitchen designer/supplier
5. Pursue more pilot customers
6. Gain approval from County Health Department
Key Resources:
FINANCIAL
• Recurring Revenue from the Services
• Non dilutive funds from the National Science Foundation
(1 Million)
INTELLECTUAL
• Patent
PHYSICAL
• Community of users
• B2B (Schools)
• B2C (Direct to Customer Sales through the app)
• Great skilled and experienced team
Cost Structure
Key Activity Costs:
• Curriculum developers
• Software Development
Key Resource Costs:
• Patents
• Recruitment
• Costs related to corporate partnerships
Fixed Costs:
• In-company employee salaries
• Office rental
Variable Costs (dependent on number of schools in
program):
• Teacher commissions: $20/class
• Ingredient costs: $10 budget/class
Value Proposition
Customer:
Educational Institutions
Problem:
• Teachers are struggling to find ways to integrate
NGSS standards, Common Core and NCSS standards
into their lesson plan
• Teachers have a hard time assessing each student’s
progress
• Educators have a challenging time keeping students
engaged
• Teachers don’t have enough basic knowledge of
social sciences and STEM
Need:
• Solution that optimizes teaching NGSS, Common
Core, and NCSS Social Studies standards in a fun
and engaging way
Customer:
Parents
Problem:
• Kids are picky and unhealthy eaters
• Kids are not learning core academic subjects at
school
Need:
• Fun ways to be more involved in their child’s
education & diet
Value:
• Chef Koochooloo curriculum brings family and
classroom together to learn about the world
through healthier cuisine.
• Children learn math, science, social science
standards as defined by NGSS, NCSS and Common
Core.
Customer Relations
GET
• Direct & Indirect Sales
• Social Media Campaigns
• Attend and pitch at conferences and events on topics of
diversity and STEAM
KEEP
• Offer learning results & Data
• Share Progress Reports
• Satisfy and delight students and teachers
• Provide parents with engaging records of kids enjoying
class
GROW
• Thought leadership
• Share pilot results with new and struggling schools
Customer Segments
B2B:
• Primary School District: 90,000
• Administrators
• Curriculum Designers
• Instructional coaches
• Elementary School teachers: 3.2 M
• Nutritional Science mandates in Middle School
Classrooms
Channels
• Teaching Channel -
https://www.teachingchannel.org/
• Word of mouth among teachers
• Suggestion by school principal
• Twitter and other social media
• Partners
• K-12 News, Lessons & Shared Resources
Revenue Stream
B2B2Cr model:
• Based on our current pattern, we expect 71% of our
revenue to come through our B2B channels, and 29%
through our B2C solution.
License & Subscription model:
• Our B2 customers would be willing to pay a subscription
fee for a premium version of our app, if we find an easy
way for them to teach NGSS, NCSS and Common core
standards
Subscription with Ingredients & Portable Kitchen:
• $25/Student/year
• Year 1 – 625 schools = $6.38 M
• Year 2 – 1,310 schools = $13.95 M
• Year 3 – 2,067 schools = $22.78 M
• Year 4 – 2,968 schools = $33.80 M

39. Risk # 1:
Increase of teachers’
workload
Business Model Risks
Advantage: Ensure the curriculum
is aligned clearly with standards they
are trying to adopt (NGSS, NCSS,
Common Core), and helps teachers
view/visualize progress.
Advantage: Ensure we have a
partnership with Amazon Fresh,
Google Express, or Instacart in
place, and the app allows
for delivery of fresh food.
Advantage: Already built
relationships with influential
innovative schools that inspire other
educators
Risk #2:
Teachers have no time
to shop for ingredients
Risk #3:
Education Market is
hard to penetrate
39

40. Why Schools Love Chef Koochooloo?
40
Student achievement -
Math and Reading
Student to teacher ratio
Teacher satisfaction =
better teaching quality
Innovative environments
for personal growth
What makes a school successful?
Adoption of modern
tools and technology
Student engagement
and attendance
Underserved student
performance
Community involvement

41. DELIVERING SOLUTION
Children love our
product! We contribute
to a happy, healthy and
smart environment for
them.
Authentic, innovative, K-5
gamified technology that
teaches kids STEAM
through healthy cooking
Direct B2B Sales to both
public & private schools.
Each school is willing to
spend a recurring
$10k/year.

42. 42
Switzerland
6,000 Primary Schools
800 Thousand Students
$16 090 per student
USA
89,000 Elementary Schools
29,87 Million Students
$11 727 per student
UK
21,000 Primary Schools
8.2 Million Students
$11,630 per student
Germany
22,000 Primary Schools
3.24 Million Students
$8 619 per student
Netherlands
6,584 Primary Schools
1.5 Million Students
$8 478 per student
France
42,000 Primary Schools
6.81 Million Students
$7 395 per student
Spain
… Elementary Schools
4,7 million Students
$7 320 per student
IMMEDIATE OPPORTUNITY SIZE
Students per
classroom
Expenditure per
student per year

43. Detailed Go-to-Market Strategy
Search engines: 66%
Trade Shows/
conferences:
Education
publications:
Email: 47%
Webinars: 39%
Awareness
Interest
Engagement
Purchase
Food Management Companies
(Sodexo and Compass)
Learning Management Systems
(Google Classroom and Clever)
Colleagues: 76%
School/district
leadership: 63%
60%
58%
CA
NY
TX
Students
sharing in
class
Users Awareness
43

44. Source: https://www.blended.blog/edtech-exits-rise/
K-12 EdTech: A highly Acquisitive Market