Lawyers should be vigilant and stay up to date on the latest ethics rules, and advisory opinions about attorney advertising. Here are three mistakes that can turn out to be a nightmare for you and your law firm.

1. The 3 Worst Marketing
Mistakes
Lawyer’s can make

2. 1. Client Testimonials
Posting a client testimonial on your website without regard to the
Guidelines for Lawyer Advertising

3. Ethic’s Rules
Many states eviscerate the
content of a client testimonial
rendering it useless to create
authority, expertise, or
credibility
• Resources
Opinions of the NJ Supreme
Court Ethics Committees
• Go to the Advisory
Committee on Professional
Ethics Opinions
• Go to the Committee on
Unauthorized Practice of
Law Opinions
• Go to the Committee on
Attorney Advertising

4. 2. Judicial Testimonials
Posting a judicial testimonial on your website

5. N.J. Guideline #3
Attorney Advertisements:
“Use of Quotations or Excerpts
From Judicial Opinions About
the Legal Abilities of an Attorney
or law firm may not include, on a
website or other
advertisement, a quotation or
excerpt from a court opinion
(oral or written) about the
attorney’s abilities or legal
services.
An attorney
may, however, present the full
text of opinions, including those
that discuss the attorney’s legal
abilities, on a website or other
advertisement.”
Resources
“Can Attorneys Advertise Judicial
Testimonials on their Website?”

6. 3. Who’s Responsible for
Mistake of Web Designer?
The lawyer...Maybe?

7. In the Matter of Ty Hyderally, an Attorney at Law (D-134-10) (068701)
• Partner hires web designer
• Web designer liked the look
of the Certified Lawyer Seal
• Added seal to the
website, that included
language: "New Jersey
Supreme Court Certified
Attorney."
• CAA OAE DEC DRB
Supreme Court heard case
• Dismissed
CAA: Committee on Attorney
Advertising
OAE: Office of Attorney Ethics
DEC: District Ethics Committee
DRB: Disciplinary Review Board
N.J.Supreme Court Decision

8. Interactive Map
Simply Click on the Map in the
right column to link to the ABA
website that contains this
interactive map to state ethic
rules

9. Why wait, call today for a FREE Consultation with an
experienced marketer, Lawrence Berezin, Esquire.
800-249-5048
http://inboundmarketingforlawyers.com