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LarryBodine.com LocalLawyerGuide.com
LarryBodine.com LocalLawyerGuide.com
Larry Bodine
Attorney, marketer,
journalist.
The National Trial Lawyers
PersonalInjury.com
LawMarketing.com
The LawMarketing Blog
Tighe Wilhelmy
Inbound marketer,
SEO expert,
Sales professional,
Video producer
Local Lawyer Guide
Former CMO, Hildebrand
Law, PC
LarryBodine.com LocalLawyerGuide.com
1. How to become a legal expert for media outlets.
2. How to use popular twitter hashtags to get new leads.
3. How to begin using legal domain name extensions.
4. How community involvement can generate leads.
5. How video production can transform your law practice.
6. Key differences between video hosting solutions (YouTube,
Facebook).
7. How to generate new clients with online video advertising.
LarryBodine.com LocalLawyerGuide.com
Newsjacking
- Get @Reporters Twitter handles
- Breaking News
- Blog or video
TV Infomercial
LarryBodine.com LocalLawyerGuide.com
• Using Already- Popular
Hashtags –
• Facebook, Instagram, Twitter,
and Tumblr
• Pictures, Blog Posts, and Video
• #Fraternities4Family
• #lawschool, #legalnews,
#attorney vs #lawyer
• Hashtags.org & Ritetag.com
LarryBodine.com LocalLawyerGuide.com
Became available October 2014
Cost - $200 - $500
LawLytics: No evidence of any SEO benefit
• See http://bit.ly/LawDomains
LarryBodine.com LocalLawyerGuide.com
• Not Recommended
- Buying Links
- Keyword Stuffing
• Content Creation
- Original, High Quality, Relevant
• Post article on blog first…
- Spin on LinkedIn Pulse w/link
- Update to Facebook, Twitter,
Google+
LarryBodine.com LocalLawyerGuide.com
LarryBodine.com LocalLawyerGuide.com
• Scholarships
• Sponsorships
• Apps
- Instagram
- Periscope
- Meerkat
LarryBodine.com LocalLawyerGuide.com
• Backlinks
• Branding
• Engagement
• Traffic
LarryBodine.com LocalLawyerGuide.com
Video Production
= Conversion
Video Advertising
= Lead Generation
LarryBodine.com LocalLawyerGuide.com
• Transparency
• Authenticity
• Emotion
• Music
• Quality
LarryBodine.com LocalLawyerGuide.com
LarryBodine.com LocalLawyerGuide.com
LarryBodine.com LocalLawyerGuide.com
• Law Firm Website
- Homepage, Practice Areas,
Contact Us, Profile Pages, Blog
• Video Hosting
- YouTube, Wistia, Vimeo, LLG,
MetaCafe
• Social Media
- Facebook, Twitter, LinkedIn,
Google+, Instagram
• Legal Directories
- AVVO, FindLaw, Local Lawyer
Guide, Nolo
• Local Directories
- Yelp, YellowPages,
SuperPages, WhitePages
LarryBodine.com LocalLawyerGuide.com
• Displaying your videos to consumers before, during,
or after other videos on the Internet.
LarryBodine.com LocalLawyerGuide.com
• Cost
- Average ($0.03 - $0.10) Per Impression
- Average ($3.00 - $6.00) Cost-Per-Click
• Reach
- Access to 99% of all online video viewers
- Huffington Post, ESPN, Comedy Central, Hulu, NBA.com,
Words With Friends
• Targeting
- Demographics, geographics, search history, email,
keywords, competitor websites, data segments,
retargeting, associate websites
• Reporting
- Views, cost-per-click, completion rate, click-through-rate
LarryBodine.com LocalLawyerGuide.com

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