Entenda o movimento Lean Startup.

1. What I don´t know about startups
Luiz Borba
@luizborba
http://borba.blog.br

2. The Golden Age (1970 – 1995)
Dot.com Bubble (1995 – 2000)
Back to Basics (2000 – 2010)
The New Bubble (2010 - ?)
*New rules for the New Internet Bubble - Steve Blank
March 18, 2011 - http://bit.ly/l7HuXA

3. 2000 - 2010

4. IDEA
Digital cash for
Palm Pilots

5. IDEA
HTML5 supported
location-based service

6. IDEA
Web-based massively
multiplayer online game
called Game Neverending

7. IDEA
Allow groups of people to
band together to accomplish
a goal called ThePoint

8. IDEA
Compare two people’s
pictures and rate which
one was more attractive

9. Steve Blank
February 1, 2005
http://amzn.to/lPHq10
startup is an organization
formed to search for a
repeatable and scalable
business model

10. Customer Development
Hypotheses, Data,
Experiments, Feedback,
Insights Insights
Agile Development

11. Eric Ries
September 13, 2011
http://bit.ly/mecRJz
A startup is a human institution
designed to deliver a new product
or service under conditions of
extreme uncertainty

12. The Loop

13. The Pivot
Change directions
but stay grounded
in what we´ve
learned

14. Speed matters
Reducing time between pivots (fails)
we can increase our odds of success
Minimize the TOTAL time
through the loop

15. Minimum Viable Product (MVP)
The minimum set of features
needed to learn
from early
adopters

16. • Conversion funnel analysis
• Click tracking
• Event tracking
• Referrals
Measure Split–testing
if (setup_experiment(...) == CONTROL) {
// new way
} else {
// old way
}
Maximize learning

17. Alexander Osterwalder – July 13, 2010
http://amzn.to/iE1PCn

19. http://bit.ly/l4s7RM
SnapSchool: http://slidesha.re/k3buNS
The Lean Launchpad: http://bit.ly/jDS96z
C.E.S.A.R Startup Labs: Coming Soon

21. More info...
My blog: http://borba.blog.br
My twitter: @luizborba
Eric Ries blog: http://startuplessonslearned.com
Eric Ries twitter: @ericries
Steve Blank blog: http://steveblank.com
Steve Blank twitter: @sgblank

22. Questions?
THANKS!
Luiz Borba
@luizborba
http://borba.blog.br #cesar15anos