How to showcase your experience and competencies in an original and compelling way

1. Meet Laurence
Meet Laurence

2. I Was Born Here
42 years ago...

3. I Studied Here
I hold a Post Graduate Degree in Business Administration,
with a specialization in Telecom and Media

4. I Started To
Work Here
At Orange Research Labs, as a Cost Analyst, drawing
business models on wireless networks

5. Then I Moved Here
I joined France Telecom North America in 1996
to do Market Research and Business Development
for the Consumer and Business Divisions

6. ... And There
In 1999, I was hired by EuroNet Internet, a Dutch ISP,
to build and launch their broadband offering

7. And Finally Came Back To France
With 3 kids, each born in a different country

8. In 2002, I Joined AOL
Was asked to catch up with competition in the DSL market

9. Where I Got My Way
Was promoted Director of Product Marketing in 2004,
in charge of Triple Play offerings, Web and Mobile apps

10. In 2006 AOL Sold Their Triple-Play
Assets And User Base
To focus on Web Programing, Advertising and Repping

11. I Stayed And Took Over Marketing & Comm
Heading Audience Acquisition, Trade Marketing, PR and BI

12. First For France, Then For Europe
I Restructured and Managed
the UK, German, Indian and French Marketing Teams

13. I Left AOL in 2008 And Joined a Startup
Keep Track of
your Contacts
and Conversations
Silentale offers cloud-based applications to store and
manage information across social networks

14. Where I Got My Hands Dirty
Call it ‘Guerrilla Marketing’ (Social Media, Tactics, PR)
in a ‘Lean Startup’ (Zero Dollar Budget)

15. And I Am Now Sharing
What I’ve Learned
ial101
soc
Doing consultancy on Digital Marketing
and Implemeting a Social Media Strategy

16. Beside An Extensive Marketing
Knowledge...
I Master all aspects of Marketing,
in both B2B and B2C markets

17. I Love To Build Things From Scratch
And Roll Up My Sleeves
Developed products, build teams, made the leap from
corporate worker to entrepreneur.

18. I Have A Strong Business
Acumen and Financial Insight
Managed big (over €10M)... and tiny (under €10,000) budgets

19. I Am Good at Driving
Motivation And Engagement
Headed staffs over 30, across countries and cultures,
in challenging environments and toward restructurations

20. I Also Enjoy Public Speaking
Did several interviews for radios and TVs.
Headed PR teams. Spoke at Conferences.

21. And When I Am Not Doing This

22. I Take Care Of These Guys

23. ... And Ride

24. To Learn More About Me
linkedin.com/laurencebret
@lbret