In June this year Percepta approached a client who we knew was looking to capture data on customer requirements for a new vehicle launch later in the year. We approached them after hearing they were having difficulty putting a solution together to achieve the RoI results they would need from this campaign.

1. Maximising Effectiveness of Data Capture
In June this year Percepta approached a client who we knew was looking to capture data on customer
requirements for a new vehicle launch later in the year. We approached them after hearing they were having
difficulty putting a solution together to achieve the RoI results they would need from this campaign.
Percepta’s solution included an e-tracker, Prospect Data Capture Device (DCD), reports and process which meant
the client would find out direct from customers, what their main requirements would be in the vehicle.
Following a series of meetings, the process was agreed and in place to co-inside with the Motorshow press reveal
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of the new vehicle on 22 July 2008.
The process involved the dealer capturing the prospect’s data and a customer signature and sending this to
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Percepta’s marketing team. Once received, this team would place all data into eTracker ,scan the original
document to the record and archive the hard copy. The data was then used for vehicle planning, pricing, production
and brand communications.
The Percepta solution more than exceeded the client’s expectations. The original target was to receive 500
completed records and to date, Percepta have received over 1800, which will form part of the first vehicle orders at
the end of 2008.
Following this success, the client granted access to VIP and VVIP lists which will be managed by the Marketing
team for similar campaigns in the future. This only proves how valuable this type of service is when bringing
something new to the market (regardless which market you are part of).
Although the exact monetary value this could generate for the client is difficult to calculate due to the vehicle not
being launched as yet, the value it will add to the production is invaluable. Through gathering this data, these
vehicles can be produced to the exact specifications each customer requires. This will give them exactly what they
want via their own in-put, which is what true customer relationship management is all about.
After the launch of the vehicle, Percepta will work with the client to measure how many customers from the 1800
did make the purchase.
For further information on how we can support you on engaging with customers contact Amanda Noble
on: Office: +61 (3) 8627 6191 or email: amanda.noble@percepta.com.au or check out our website:
www.percepta.com.au
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This was set up specifically for this programme.
Percepta is a global customer contact specialist talking to over 10 million people across the world on
behalf of organisations such as Jaguar, Land Rover, AGCO, Automotive Associations, Helm, Volvo, Ford
and Mazda. We partner with you to build trust in your brand, through the contact we have with your
customers, at every stage of the customer journey.

2. Percepta is a global customer contact specialist talking to over 10 million people across the world on
behalf of organisations such as Jaguar, Land Rover, AGCO, Automotive Associations, Helm, Volvo, Ford
and Mazda. We partner with you to build trust in your brand, through the contact we have with your
customers, at every stage of the customer journey.