What is branding

YOU’RE THE GUILTY ONE! ,[object Object],[object Object]

I OWN IT.. IT’S MINE! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

DEFINITION OF BRANDING ,[object Object],[object Object]

[object Object],[object Object],[object Object]

A BRAND IS AN ASSOCIATION OF EXPERIENCES

BRAND EXPERIENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications Phone Sales & Marketing Product Quality After Sales Service Counter Service Retail display Distribution BRAND EACH TOUCH POINT DELIVERS A BRAND EXPERIENCE

WHAT IS NOT BRANDING ,[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT IS A STRONG BRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

POSITIVE ATTRIBUTES ,[object Object],[object Object]

TANGIBLE BENEFITS ,[object Object],[object Object]

COMPANY VALUES ,[object Object],[object Object],[object Object]

UNIQUE PERSONALITY TRAITS ,[object Object],[object Object],[object Object]

TYPICAL BUYERS ,[object Object],[object Object]

BRAND EQUITY ,[object Object],[object Object],[object Object]

WHY CONSUMERS CHOOSE A BRAND ,[object Object]

BRAND CHOICE IS EMOTIVE ,[object Object],[object Object],[object Object]

BRAND CHOICE IS LIKE COURTSHIP Awareness Friendship Liking Know You More Love

WHO WOULD YOU PREFER? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IF YOUR ANSWER IS COMPANY B ,[object Object],[object Object],[object Object],[object Object]

Brand Essence Brand Core Brand Values Brand Personality Brand Positioning WHAT DO THEY MEAN?

BRAND ESSENCE & CORE ,[object Object],[object Object],[object Object],[object Object]

BRAND BRAND CORE/ ESSENCE WHAT IT DOES REVLON HOPE Cosmetics ORANGE OPTIMISM Mobile telephony provider NIKE EMPOWERMENT Sports equipment NOKIA COMMUNICATION Mobile phones VOLVO SAFETY Automobiles

BRAND ESSENCE IS ESSENTIAL ,[object Object],[object Object]

SO HOW DOES THIS HELP THE BRAND? ,[object Object],[object Object],[object Object],[object Object]

BRAND PERSONALITY /VALUES ,[object Object],[object Object],[object Object]

BRAND Emotional Emotional Rational Rational PERSONALITY Emotional Rational

EXAMPLES OF BRAND PERSONALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRAND POSITIONING ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is branding

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What is branding