Personal Information
Entreprise/Lieu de travail
Lubbock, Texas Area, TX United States
Profession
Assistant Professor of Practice at College of Media & Communication, Texas Tech University
Secteur d’activité
Education
Site Web
ldlow.wordpress.com
À propos
Lisa Du Bois Low has been writing, speaking and consulting about social and owned media since 2007 and is well known for her expertise on the intersection of technology, social media and strategic communications. In addition to the creation and execution of Texas Tech’s first institutional-level digital marketing strategy to align earned media efforts with social and owned media platforms in 2007, Low led the Office of Communications & Marketing’s Web & Emerging Media team in the research, planning and execution of various emerging media and user-generated content strategies including smartphone applications, iTunes U, Twitter, Facebook and YouTube. She teaches Digital PR Strategies and
Mots-clés
social media
new media
twitter
facebook
tweetdeck
booshaka
youtube
women in communications
digital
students
texas tech
active learning
formative assessment
teaching
higher education
hashtags
pr
university
careers
linkedin
content marketing
digital media
content strategy
digital strategy
professional communication
college
public speaking
public relations
storytelling
content
copyrighting
étiquette
lawyers and law firms
nonprofit
fundraising
emerging media
ar codes
qr codes
microsoft tag
marketing
highed
eduweb
scanlife
qr
Tout plus
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