Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.merriamassociates.com
À propos
Lisa Merriam is a brand consultant who has made a career of helping companies build and manage brands. Her expertise is brand strategy, brand naming, brand identity, brand launch, copywriting and video production. She is a seasoned copywriter and published author.
Her book Merriam's Guide to Naming is now available at major booksellers and at www.MerriamsNaming.com.
She maintains a vlog and blog at www.merriamassociates.com. She has written for publications such as Forbes, American Bank Marketing, Apparel Magazine, China Business News, Sporting Goods Business and others.
Clients include multi-nationals like ExxonMobil (post merger strategy and product positioning, naming, design),
Mots-clés
rio 2016
rio
sports marketing
olympic sponsorship
olympics
olympic games
brand structures
brand relationships
parent brand
corporate brand
child brand
brand portfolio
brand architecutre
choosing a name
how to choose a name
naming a product
naming a company
naming
brand name
brand insight
video
video market research
market research
focus group
Tout plus
Présentations
(4)Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Secteur d’activité
Advertising / Marketing / PR
Site Web
www.merriamassociates.com
À propos
Lisa Merriam is a brand consultant who has made a career of helping companies build and manage brands. Her expertise is brand strategy, brand naming, brand identity, brand launch, copywriting and video production. She is a seasoned copywriter and published author.
Her book Merriam's Guide to Naming is now available at major booksellers and at www.MerriamsNaming.com.
She maintains a vlog and blog at www.merriamassociates.com. She has written for publications such as Forbes, American Bank Marketing, Apparel Magazine, China Business News, Sporting Goods Business and others.
Clients include multi-nationals like ExxonMobil (post merger strategy and product positioning, naming, design),
Mots-clés
rio 2016
rio
sports marketing
olympic sponsorship
olympics
olympic games
brand structures
brand relationships
parent brand
corporate brand
child brand
brand portfolio
brand architecutre
choosing a name
how to choose a name
naming a product
naming a company
naming
brand name
brand insight
video
video market research
market research
focus group
Tout plus