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What is Web 3.0? by Leading Hands Through Technology
- 1. Marc A. Majers Leading Hands Through Technology @leadinghands
- 2. Key takeaways • What is Web 3.0? • Why should I care? • What steps do I take? @leadinghands
- 5. Key features of Web 3.0 • Need relevant info & help • Not aware of creating & consuming info • Forget about device & focus on content @leadinghands
- 6. Evolution of web • Web 1.0 “read-only” users consume information • Web 2.0 “read-write” (syntax) users create • Web 3.0 "read-write-delete-update" (semantic) users consume not aware cause everywhere - AI @leadinghands
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- 15. The mainstream adoption of cloud and semantic technologies will turn the internet into a ‘ubiquitous utility’. - Boris Motusic @leadinghands
- 17. Why should you care? @leadinghands
- 18. Any where, any device, any media Your information is everywhere. @leadinghands
- 19. Three laws of marketing physics • Reason to Believe - Why should you believe it? Is it real? • Dramatic Different - Why should you care? • Overt Benefit - What's in it for me? @leadinghands
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- 24. Why steps do I take? @leadinghands
- 25. Usability's job is to research user behavior and find out what works. Usability should also defend users' rights and fight for simplicity. – Jakob Nielsen @leadinghands
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- 27. 1) Invest in testing user experience • A/B - Two against each other • Trial - Try new for first time • User - One-on-one @leadinghands
- 28. Testing user experience is a competitive advantage. If you want to break an Olympic Record, you need to test new techniques. Fosbury flop: What new test could be the gold medal winner? @leadinghands
- 29. 2) Be S.M.A.R.T. Online: • Share information responsibly • Monitor your time and surfing habits • Avoid bad neighborhoods • Remain calm • Think family first @leadinghands
- 30. Marc A. Majers Leading Hands Through Technology @leadinghands