Presentation to be delivered to Morgan Stanley Smith Barney SE Region Women's

1. Social Media & Your Business Leah D. Gordon Strategist Branding the Link 2011 Morgan Stanley Smith Barney SE Region Women’s Symposium September 30, 2011

2. Overview User statistics How social media is used Using social media for business www.LeahDGordon.com | @simpleelovlee

3. Social Media The use of web- and mobile-based technologies to turn communication into interactive dialogue www.LeahDGordon.com | @simpleelovlee

4. 5 things Social Media is not 5. Just for kids. www.LeahDGordon.com | @simpleelovlee

5. 5 things Social Media is not 5. Just for kids. 4. Just for experts. www.LeahDGordon.com | @simpleelovlee

6. 5 things Social Media is not 5. Just for kids. 4. Just for experts. 3. Static. www.LeahDGordon.com | @simpleelovlee

7. 5 things Social Media is not 5. Just for kids. 4. Just for experts. 3. Static. 2. Popularity and numbers contest. www.LeahDGordon.com | @simpleelovlee

8. 5 things Social Media is not 5. Just for kids. 4. Just for experts. 3. Static. 2. Popularity and numbers contest. 1. Marketing. Its about connections. www.LeahDGordon.com | @simpleelovlee

9. 5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. www.LeahDGordon.com | @simpleelovlee

10. 5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. www.LeahDGordon.com | @simpleelovlee

11. 5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. 3. A force to be reckoned with. www.LeahDGordon.com | @simpleelovlee

12. 5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. 3. A force to be reckoned with. 2. A dialogue, not a monologue. www.LeahDGordon.com | @simpleelovlee

13. 5 things Social Media is What is the most credible form of advertising? www.LeahDGordon.com | @simpleelovlee

14. www.LeahDGordon.com | @simpleelovlee

15. 5 things Social Media is 5. Integration of technology, social interaction and construction of words, pictures, video and audio. 4. Zillions of conversations people are having online. 3. A force to be reckoned with. 2. A dialogue, not a monologue. 1. Word of mouth on steroids. www.LeahDGordon.com | @simpleelovlee

16. Why Should I Care? www.LeahDGordon.com | @simpleelovlee

17. Social Media 3 out of 4 www.LeahDGordon.com | @simpleelovlee Americans use social technology. Source: Forrester, The Growth of Social Technology, 2008

18. Internet Use 95,354,000 www.LeahDGordon.com | @simpleelovlee Internet users in the United States. Source: Nielsen Online

19. Internet Use 94,013,200 www.LeahDGordon.com | @simpleelovlee Population of Philippines Source: National Statistics Office

20. Social Media & Business 70% www.LeahDGordon.com | @simpleelovlee of small businesses promote on Facebook. Source: Regus

21. Social Media & Business $26B www.LeahDGordon.com | @simpleelovlee spent on Internet advertising in 2011. Source: Internet Advertising Bureau

22. www.LeahDGordon.com | @simpleelovlee

23. www.LeahDGordon.com | @simpleelovlee

24. www.LeahDGordon.com | @simpleelovlee

25. How are my clients using social media? www.LeahDGordon.com | @simpleelovlee

26. www.LeahDGordon.com | @simpleelovlee

27. To provide customer service Product issues Suggestions for product or service improvements Better ways to communicate with customers www.LeahDGordon.com | @simpleelovlee Source: SocialMediaToday.com

28. www.LeahDGordon.com | @simpleelovlee

29. To manage reputations Most cost-conscious way for businesses to tweak brands in any direction they like. Monitor what people are saying. Share useful content and build friendly networks. www.LeahDGordon.com | @simpleelovlee

30. To manage reputations $20M www.LeahDGordon.com | @simpleelovlee Amount spent by PepsiCo on social media in 2010. Source: PR Week

31. To manage reputations www.LeahDGordon.com | @simpleelovlee $1M Monthly spending by BP on search marketing campaign Source: SearchEngineWatch.com

32. To provide thought leadership Advocate ideas Demonstrates the value of ideas Thought leadership ends when the target audience accepts the idea www.LeahDGordon.com | @simpleelovlee

33. To provide thought leadership $948 www.LeahDGordon.com | @simpleelovlee IBM’s quantifiable value of social relationships in annualized new revenue for every new contact Source: Telegraph.co.uk

34. www.LeahDGordon.com | @simpleelovlee

35. To connect with friends & family Families live further apart More children leaving for college Refer each other to products and services www.LeahDGordon.com | @simpleelovlee

36. To connect with friends & family 1 in 7 www.LeahDGordon.com | @simpleelovlee Grandparents are on Facebook. Source: Telegraph.co.uk

37. To connect with friends & family 6 billion www.LeahDGordon.com | @simpleelovlee Number of photos uploaded to Facebook a month Source: Pixable

38. To connect with friends & family “Keeping in touch with friends.” www.LeahDGordon.com | @simpleelovlee Most popular use for social media Source: NM Incite

39. What does this mean for me and my business? www.LeahDGordon.com | @simpleelovlee

40. Social media & my business Join conversations. Reinforce your interpersonal networks. Build your web presence. Offer your expertise and solve problems. Stay relevant. www.LeahDGordon.com | @simpleelovlee

41. #WealthManagement www.LeahDGordon.com | @simpleelovlee

42. Reinforce your networks www.LeahDGordon.com | @simpleelovlee

43. www.LeahDGordon.com | @simpleelovlee

44. www.LeahDGordon.com | @simpleelovlee "Creativity & innovation drive new business."

45. www.LeahDGordon.com | @simpleelovlee