The document discusses the Women's Resource Centre's initial steps in using social media platforms like Twitter, Facebook, and Flickr to achieve their strategic goals of promoting solidarity, advocating for women's sectors, and improving their national reach. It outlines how they set up profiles, pages, and online communities to engage members, raise their profile, and connect women's organizations. Their social media presence helped them reach new audiences and supporters while providing richer engagement and networking opportunities across the women's sector. The document advises establishing buy-in, setting targets, and continually improving social media efforts.

1. Women’s Resource Centre Our journey into social media

2. First steps…

4. http://www. facebook .com/group. php ? gid=2451312346

15. The Women’s Cafe

18. What do we need to achieve as an organisation/team? What problem are we trying to solve? Who do we need to engage with to achieve our aims? What are their characteristics? What media do/could they use? How can we reach them? What do they need? How do I make it happen? Internal buy-in. Training (learn how to use socmed tools). Budget, time, resources. Setting targets, creating benchmarks, know what you have to prove to whom. Have you achieved your aims - or more? Make improvements.