Contenu connexe Similaire à Food, Wine & Tourism Marketing Presentation (20) Food, Wine & Tourism Marketing Presentation2. Outcomes To understand definition of tourism, food and wine marketing To identify the segmented market food and wine tourism is targeted at To identify the profile of a gastro tourist To understand the importance of marketing food and wine tourism 22. Phase 2 - Investigation and planning, making choices, finding out, purchase decisions. 23. Phase 3 - Departing, travelling, doing, experiencing, visitor centres referrals, local maps, guides and itineraries 24. Phase 4 - Interpretation, on site guides, brochures, tasting notes, specials of the day. Source: www.wfa.org.au 26. Authenticity is about food that is simple, rooted in the region, natural, ethical, beautiful and human 28. Activity Can you name the top ten food and wine destinations in the world???? http://www.smh.com.au/ftimages/2008/10/15/1223750112486.html 57. For the past 12 years they have been offering holidays in locations selected for their character and stunning surroundings 62. Hall, M., C. And Sharples, L. (2008) Food and Wine festivals and events around the world, Butterworth-Heinemann, UK 63. Palmer, A. (2007) Principles of Services Marketing, 5th Edition, Berkshire: McGraw-Hill