Presentation I gave at the Inner West Small Business Expo, 16 August, 2013 at Strathfield, Sydney.

1. Checklist for Online
Capability
Carol Skyring

2. About you
• I sell products
• I sell services
• I have a physical shopfront
• I have >10 staff
• I have 5-10 staff
• I have <5 staff

3. About you
• I have a business email address
• I have a business website
• I use social media personally
• I use social media for business
• Help – let me out of here!!!!

4. What is your eBusiness challenge?

5. What IS eBusiness?
• Using technology to improve your
business processes:
– financial and administration systems
– human resources
– supply of goods and services
– sales and marketing
– collaboration
– research

6. eCommerce
Trading online is just
one part of eBusiness

7. Why eBusiness?
• Relatively inexpensive
• 24/7
• Reach a wider market
• Earn while you sleep
• Fast & efficient

8. eBusiness on the Web
• Financial: online banking & accounting
• Admin: online procedure manual
• HR: online timesheets
• Supply: online ordering
• Sales: sell online
• Marketing: social media, e-newsletters, auto
responders
• Collaboration: Google, Dropbox, Video Conf.
• Research: online surveys, competitors

9. Checklist/Decision Tree
web2tools.biz/blog

10. Do you need a web presence?

11. Do you need a website?
• Facebook page:
– facebook.com/CostaCoffee
• Free website:
– www.learntel.com.au
• Own hosted website:
– www.web2tools.biz
How much does it cost?

15. Social Media
http://www.flickr.com/photos/royblumenthal/7829807594/

16. New breed of customer
• Networked
• Opinions
• Connected
• Want to be heard

17. Everything links

18. Contact
cskyring@learntel.com.au
web2tools.biz