Social Media: The good, the bad & the ugly
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Presentation at the Social Media for Not for Profits conference in Melbourne, 28 & 29 March 2012
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Social Media: The good, the bad & the ugly
- 1. Social Media: The Good, The Bad & The Ugly! Carol Skyring carolskyring.com http://flic.kr/p/5uhL7d Social Media for Not for Profits Conference, Melbourne 28-29 March 2012
- 2. Key issues and concerns surrounding social media for NfPs How some NfPs are using social media well & others not so well Learning from past mistakes and safeguarding future projects
- 3. Your Social Media use 1.I’m not using social media yet. 2.I’m thinking about using social media. 3.I’ve been dabbling. 4.I’m pretty experienced with social media 5.I tweet therefore I am!
- 4. Key issues & concerns What is social media? Why should we use social media? How can we use social media? What if we don’t use social media? How do we get started? What can go wrong? http://www.flickr.com/photos/mattcameasarat/6885088849/
- 5. Get the T-Shirt at http://www.despair.com/somevedi.html
- 6. Social Media • Umbrella term for various technologies and social interaction using words, pictures, videos and audio. • Interactions between people. • Involves building communities.
- 8. Why use Social Media? New generation • Networked • Connected • Want to be heard
- 10. Uses for Social Media Learning (PLN) Human RSS Harness collective intelligence Marketing & promotion Communication with supporters
- 11. Some facts & figures !
- 12. Nearly two thirds of Australian internet users participate on social networking sites. Sensis Social Media Report, May 2011
- 13. 200 million tweets sent each day Source: http://blog.twitter.com/2011/06/200-million-tweets-per-day.html 30 June 2011 http://www.flickr.com/photos/thenextweb/3346248321/
- 14. Social Causes Study: http://mashable.com/2009/03/26/social-media-nonprofit-study/
- 15. What if we don’t use social media? Lost opportunities! http://www.flickr.com/photos/ell-r-brown/5866188421/
- 16. How do you get started? Look at what others are doing. Formulate a strategy: who what where when why!
- 17. Using social media well (and not so well!) Some examples..... http://www.flickr.com/photos/55345035@N00/284333073/
- 18. Who is talking about you?
- 19. How NOT to Tweet
- 20. Examples • Mission Australia - extensive & good use + CEO (but hidden at bottom of their website) • Red Cross - extensive & good use • Centrelink - links to link (clever or lazy?)
- 24. Links to link
- 25. Learning from past mistakes http://www.flickr.com/photos/opensourceway/5496629643/
- 26. A campaign gone wrong! “We have been touched by the generosity of our fans - thanks to your suggestions, Bing Lee has decided to donate $1 for every fan we have on the Bing Lee Facebook page to the Queensland Flood Relief Appeal. Share this with everyone you know and let's aim for $10,000 worth of donations by the end of the month!!” (January 2011)
- 27. Measure success - did you meet your goals? • Google Alerts • Social Mention • Samepoint • Twitter Search • Twitter Sentiment • Twitratr
- 28. Good Bad Ugly There’s only one You can engage It takes time and a thing worse than not with supporters & good strategy and doing social media - extend your reach policy doing it badly!