Lightning Round Presentation on Electric Avenue by Erin Flynn

1. 11
Erin Flynn
Associate Vice President
Research & Strategic Partnerships
Portland State University
CEOs for Cities
National Meeting
Grand Rapids, Michigan
September 29, 2013

2. 22
 An urban showcase and test bed for electric
vehicles and charging technologies
 A three-year R&D project to examine
charging patterns and behavior, system
impacts
 Located on PSU campus in downtown
Portland, adjacent to a major mobility hub
(light rail trains, street cars, buses, bicycle
lanes and pedestrian boulevard)
 Tens of thousands of daily visitors to PSU
provide an ideal venue for new product
launches, demo drives, and briefings
The Concept

3. 33
The Design

4. 44
Principal Partners
PSU: Project management, location
improvements, sponsoring chargers’
electricity usage, marketing, operations
and maintenance, and ongoing research
Portland General Electric: Technical
expertise, installation of electrical
infrastructure and charging stations,
supply of electricity to charging stations,
and collection of energy usage
information for joint research and
development
City of Portland: Technical assistance
and implementation of changes to the
right of way, signage, and lane striping

5. 55
PSU Electric Avenue

6. 66
Eaton Corp
Level II Quick Charger
Technology Partners
Shorepower
Technologies
Level II
Opconnect SPX
Level II Level II
General Electric Ecotality with Zipcar
Level II Level II

7. Electric Avenue: Communication
Domm
Communication

8. Electric Avenue Press Coverage
GREENTECH
August 26, 2011
Portland Plans for Transit All Powered
by Electricity
AUTOPIA
August 17, 2011
Portland Rocks Down
To Electric Avenue
08/16/11
Electric Cars in Portland, Oregon Get
Charging Stations On ‘Electric Avenue’
Top five media outlets:
1. The Huffington Post,
2. USA Today
3. OregonLive/The Oregonian
4. The Denver Post,
5. Wired Online
Total ad value:
$251,740.27

9. 99
Outcomes
 Used as a new product
launch site by
Nissan, Ford, Mitsubishi, and
GM
 Generated scores of
local, regional, and national
news stories
 Attracted visitors from across
the
U.S., China, Japan, Australia
, New Zealand and much of
Western Europe
 Preferred charging site in
Portland

10. 1010
Electric Avenue: The Launch
Electric Avenue was launched on August 16, 2011 to a crowd of adoring fans!