3. Web2.0 What is ‘Social Media’?
Wikipedia:
the online technologies and practices that people
share opinions, insights,
use to
experiences, and perspectives with
each other
4. ! Social Media Ethos
Truth
Trust
Transparency
Accountability
8. “!” Digital immigrant – digital native
“most important source of
news for all individuals
polled …less than 54 years
of age”
OPA, 2004
9. Web2.0 State of the Live Web
71 million blogs…
some of them
have to be good.
120,000 new
weblogs being
created each day.
New weblogs:
1.4 blogs/second.
New posts:
17 posts/second.
10. It started
Cluetrain Manifesto
here...
95 theses which
changed the
Internet as we
know it
21. online 3D virtual worlds
Second Life:
4m residents / 15,000
Average age = 30-34
52 : 12
22. !@#! Conclusions
3T&A
• Truth, Trust, Transparency &
communication
Accountability
universe:
• 9/11
Black Swan
moments in • PC
history • Harry Potter
23. “ !?! ” For further help...
Lee Hopkins
LeeHopkins.com
LeeHopkins.net
0410 642 052
better communication > better result