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WIMBN & Social Media - Adelaide 16th Feb 2011

A presentation about social media given to the Women in Mortgage Broking Network in Adelaide and Perth, 16th and 17th February 2011

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WIMBN & Social Media - Adelaide 16th Feb 2011

  1. 1. WIMBN SOCIAL MEDIAAdelaide – Wednesday 16 February<br />
  2. 2. Zoe UyenFAST<br />
  3. 3. Thank you to our WIMBN sponsors<br />
  4. 4. Housekeeping<br />Toilets Telephones<br />
  5. 5. Lee Hopkins<br />
  6. 6. Where we are today<br />http://www.youtube.com/watch?v=gQ0wFqNfu7A<br />
  7. 7. Australia<br />
  8. 8.
  9. 9. Social Media Can Do This: Reduce RISC<br />Source: Hopkins & Magee, 2009<br />
  10. 10. Today<br />Risks<br />Benefits<br />Case studies<br />
  11. 11. Risks<br />Brand hijacking<br />The ‘lunatic fringe’<br />Negative comments<br />Employee error (Vodafone, KC)<br />Social media storm (and no way to respond)<br />
  12. 12. But... but... but...<br />What if they don’t love me?<br />
  13. 13.
  14. 14. Risks<br />Brand hijacking<br />The ‘lunatic fringe’<br />Negative comments<br />Employee error (Vodafone, KC)<br />Social media storm (and no way to respond)<br />
  15. 15. Benefits<br />Branding<br />Goodwill<br />Lead generation<br />Customer service<br />Engagement with audiences<br />
  16. 16. 3Ts+A=<br />Social Media Ethos<br />Truth<br />Trust<br />Transparency<br />Accountability<br />
  17. 17. Examples<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. nab breakup<br />http://www.youtube.com/watch?v=iBoXvgysltw<br />
  26. 26.
  27. 27.
  28. 28. LinkedIn<br />Professional portfolio<br />Customer testimonials<br />Company profile<br />Fellow professionals<br />Signal search updates<br />
  29. 29. LinkedIn<br />
  30. 30.
  31. 31. ROI<br />http://www.youtube.com/watch?v=ypmfs3z8esI<br />
  32. 32. Doing it ‘wrong’<br />"This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile.<br />The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."<br />
  33. 33. Doing it ‘wrong’<br />
  34. 34. Doing it ‘wrong’<br />http://www.youtube.com/watch?v=xwgYqIZUtZ0<br />
  35. 35. How to get started<br />5<br />Kiss<br />Find your lovers<br />Start small<br />Take a pulse<br />Refine<br />
  36. 36. !@#!<br />Conclusions<br />
  37. 37. 5<br />Things to do this afternoon<br /><ul><li>Go to Twitter.com and set up a profile
  38. 38. Go to LinkedIn and set up a profile
  39. 39. Go to Facebook and search for your competitors
  40. 40. Collect some resources you can give away
  41. 41. Think about what makes you stand out</li></ul>Next week:<br /><ul><li>Start planning your business’ Facebook Page</li></li></ul><li>http://www.youtube.com/watch?v=xwgYqIZUtZ0<br />
  42. 42. Further information<br />LeeHopkins.net<br />LeeHopkins.com<br />Twitter: LeeHopkins<br />Facebook: HopkinsCommunication<br />Slideshare: LeeHopkins<br />Tel: 0410 642 052<br />
  43. 43. UPCOMING EVENTS:<br />Excellence Awards<br /><ul><li> 4 March 2011
  44. 44. Crown, Melbourne</li></ul>MFAA National Convention<br /><ul><li> 1 – 3 June 2011
  45. 45. Brisbane Convention & Exhibition Centre</li></li></ul><li>Thank you to our WIMBN sponsors<br />

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