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Giving Network Presentation Slides
1. Charting a Course and
Navigating Web 2.0
Techniques for promoting your nonpro t
Lee Rose
Communications Manager
HR Council for the Nonpro t Sector
e-mail: lrose@hrcouncil.ca
twitter: @thisleerose
skype: leerose.lr
Wednesday, April 6, 2011
3. Roadmap
• Around the room in 80 seconds
Wednesday, April 6, 2011
4. Roadmap
• Around the room in 80 seconds
• About me and the HR Council
Wednesday, April 6, 2011
5. Roadmap
• Around the room in 80 seconds
• About me and the HR Council
• Our journey through the ‘interwebs’
Wednesday, April 6, 2011
6. Roadmap
• Around the room in 80 seconds
• About me and the HR Council
• Our journey through the ‘interwebs’
• Charting your course
Wednesday, April 6, 2011
7. Roadmap
• Around the room in 80 seconds
• About me and the HR Council
• Our journey through the ‘interwebs’
• Charting your course
• Anything else we want to cover
Wednesday, April 6, 2011
9. A few reminders...
• This is a safe space. Ask your questions.
Especially the dumb ones.
Wednesday, April 6, 2011
10. A few reminders...
• This is a safe space. Ask your questions.
Especially the dumb ones.
• I am not a social media expert or evangelist.
Wednesday, April 6, 2011
11. A few reminders...
• This is a safe space. Ask your questions.
Especially the dumb ones.
• I am not a social media expert or evangelist.
• You know more than you think you do.
Wednesday, April 6, 2011
12. A few reminders...
• This is a safe space. Ask your questions.
Especially the dumb ones.
• I am not a social media expert or evangelist.
• You know more than you think you do.
• You will make mistakes. #FAILS happen.
Wednesday, April 6, 2011
15. About Me
• Holder of an English Degree
Wednesday, April 6, 2011
16. About Me
• Holder of an English Degree
• Army Brat
Wednesday, April 6, 2011
17. About Me
• Holder of an English Degree
• Army Brat
• Perennial Camp Director
Wednesday, April 6, 2011
18. About Me
• Holder of an English Degree
• Army Brat
• Perennial Camp Director
• Father of three (WTF? Three? Yes. Three.)
Wednesday, April 6, 2011
19. About Me
• Holder of an English Degree
• Army Brat
• Perennial Camp Director
• Father of three (WTF? Three? Yes. Three.)
• Pusher of buttons and envelopes
Wednesday, April 6, 2011
21. About the HR Council
• Founded in 2005
• Takes action on nonpro t labour force issues
• Best known for our suite of free HR
resources for nonpro ts
• Visit hrcouncil.ca for more information
Wednesday, April 6, 2011
23. About the HR Council
• I joined the HR Council in 2006 as rst full-
time communications person. It was a one
person com-shop until June 2009
• ‘Target audience’ includes some 69,000
nonpro ts that employ 1.2 million people
• En anglais et français
Wednesday, April 6, 2011
28. Websites
Do Don’t
• Have one
• Make it easy to navigate
• Include links to your social
media ‘properties’
• Keep it simple
• Monitor traf c
Wednesday, April 6, 2011
29. Websites
Do Don’t
• Have one • Let it get dated
• Make it easy to navigate • Try to be all things to all
people
• Include links to your social
media ‘properties’ • Have annoying background
music or ash videos
• Keep it simple
• Bury contact information
• Monitor traf c
Wednesday, April 6, 2011
30. Websites
Do Don’t
• Have one • Let it get dated
• Make it easy to navigate • Try to be all things to all
people
• Include links to your social
media ‘properties’ • Have annoying background
music or ash videos
• Keep it simple
• Bury contact information
• Monitor traf c
Wednesday, April 6, 2011
32. E-Newsletters
Do Don’t
• Keep it short, punchy
• Vary the subject line
• Have a publication schedule
• Don’t send it on Mondays or
Fridays
• Drive people to your website
• Make it easy for people to
subscribe
Wednesday, April 6, 2011
33. E-Newsletters
Do Don’t
• Keep it short, punchy • Jam all your content into
your newsletter
• Vary the subject line
• Send a lot of images, ashy
• Have a publication schedule text or PDF documents
• Don’t send it on Mondays or • Bombard your audience
Fridays
• Add people to your list
• Drive people to your website without permission
• Make it easy for people to
subscribe
Wednesday, April 6, 2011
34. E-Newsletters
Do Don’t
• Keep it short, punchy • Jam all your content into
your newsletter
• Vary the subject line
• Send a lot of images, ashy
• Have a publication schedule text or PDF documents
• Don’t send it on Mondays or • Bombard your audience
Fridays
• Add people to your list
• Drive people to your website without permission
• Make it easy for people to
subscribe
Wednesday, April 6, 2011
36. Video
Do Don’t
• Keep ‘em short
(3-7 minutes, tops)
• Publish them to videosharing
sites like Vimeo or YouTube
• Tell a story
• Link it to other content
Wednesday, April 6, 2011
37. Video
Do Don’t
• Keep ‘em short • Spend a lot of money
(3-7 minutes, tops)
• Forget who your intended
• Publish them to videosharing audience is
sites like Vimeo or YouTube
• Forget about Animoto - it’s
• Tell a story great and free for
Nonpro ts!
• Link it to other content
Wednesday, April 6, 2011
38. Video
Do Don’t
• Keep ‘em short • Spend a lot of money
(3-7 minutes, tops)
• Forget who your intended
• Publish them to videosharing audience is
sites like Vimeo or YouTube
• Forget about Animoto - it’s
• Tell a story great and free for
Nonpro ts!
• Link it to other content
Wednesday, April 6, 2011
39. Blogs & Live Chats
Do Don’t
Wednesday, April 6, 2011
40. Blogs & Live Chats
Do Don’t
• Post updates regularly - a
dead blog is worse than no
blog
• Encourage people to
comment and engage
• Leverage Twitter, Facebook,
Newsletter to drive traf c
Wednesday, April 6, 2011
41. Blogs & Live Chats
Do Don’t
• Post updates regularly - a
dead blog is worse than no
• Turn the comments off
blog
• Write as an ‘organization’
• Encourage people to give your blog a human
comment and engage voice
• Leverage Twitter, Facebook,
• Use your blog to always
Newsletter to drive traf c sell or ask people for
something
Wednesday, April 6, 2011
42. Blogs & Live Chats
Do Don’t
• Post updates regularly - a
dead blog is worse than no
• Turn the comments off
blog
• Write as an ‘organization’
• Encourage people to give your blog a human
comment and engage voice
• Leverage Twitter, Facebook,
• Use your blog to always
Newsletter to drive traf c sell or ask people for
something
Wednesday, April 6, 2011
44. Social Networks
Do Don’t
• Pick the right network(s) for
your organization
• Update them regularly
• Remember - it’s a NETWORK,
it’s not always about you.
• Have fun with it - build your
online ‘personality’
Wednesday, April 6, 2011
45. Social Networks
Do Don’t
• Do it because ‘everybody
• Pick the right network(s) for
else is doing it’
your organization
• Engage in direct service
• Update them regularly
delivery or disclose
con dential information
• Remember - it’s a NETWORK,
it’s not always about you. • Constantly barrage or annoy
your followers with updates
• Have fun with it - build your
online ‘personality’ • Set up a ‘group’ when you
want a ‘page’
Wednesday, April 6, 2011
46. Social Networks
Do Don’t
• Do it because ‘everybody
• Pick the right network(s) for
else is doing it’
your organization
• Engage in direct service
• Update them regularly
delivery or disclose
con dential information
• Remember - it’s a NETWORK,
it’s not always about you. • Constantly barrage or annoy
your followers with updates
• Have fun with it - build your
online ‘personality’ • Set up a ‘group’ when you
want a ‘page’
Wednesday, April 6, 2011
48. Twitter
Do Don’t
• Follow like and not-so-like
minded people and
organizations
• Become part of the
conversation
• Use Hootsuite or Tweetdeck
to manage your tweets
• Follow trends and topics
Wednesday, April 6, 2011
49. Twitter
Do Don’t
• Follow like and not-so-like
minded people and
• Squawk
organizations
• Forget that a tweet is
• Become part of the forever
conversation
• Let your twitter feed
• Use Hootsuite or Tweetdeck languish
to manage your tweets
• Be afraid of the twitterverse
• Follow trends and topics
Wednesday, April 6, 2011
50. Twitter
Do Don’t
• Follow like and not-so-like
minded people and
• Squawk
organizations
• Forget that a tweet is
• Become part of the forever
conversation
• Let your twitter feed
• Use Hootsuite or Tweetdeck languish
to manage your tweets
• Be afraid of the twitterverse
• Follow trends and topics
Wednesday, April 6, 2011
54. Charting Your Course
Step 1: Determine desired end result
Wednesday, April 6, 2011
55. Charting Your Course
Step 1: Determine desired end result
Step 2: Pick your tool(s)
Wednesday, April 6, 2011
56. Charting Your Course
Step 1: Determine desired end result
Step 2: Pick your tool(s)
Step 3: Execute
Wednesday, April 6, 2011
57. Charting Your Course
Step 1: Determine desired end result
Step 2: Pick your tool(s)
Step 3: Execute
Step 3.5: Monitor and course correct
Wednesday, April 6, 2011
58. Charting Your Course
Step 1: Determine desired end result
Step 2: Pick your tool(s)
Step 3: Execute
Step 3.5: Monitor and course correct
Step 4: Evaluate
Wednesday, April 6, 2011
60. Charting Your Course
• Carry your brand across all platforms
Wednesday, April 6, 2011
61. Charting Your Course
• Carry your brand across all platforms
• Pick the right medium for the message
Wednesday, April 6, 2011
62. Charting Your Course
• Carry your brand across all platforms
• Pick the right medium for the message
• Remember that you can’t do it all
Wednesday, April 6, 2011
63. Charting Your Course
• Carry your brand across all platforms
• Pick the right medium for the message
• Remember that you can’t do it all
• It’s not all about # of fans or followers
Wednesday, April 6, 2011
64. Charting Your Course
• Carry your brand across all platforms
• Pick the right medium for the message
• Remember that you can’t do it all
• It’s not all about # of fans or followers
• It’s about meaningful engagement
Wednesday, April 6, 2011
65. Questions?
Lee Rose
Communications Manager
HR Council for the Nonpro t Sector
e-mail: lrose@hrcouncil.ca
twitter: @thisleerose
skype: leerose.lr
Wednesday, April 6, 2011