The growing popularity and adoption of tablets and smartphones shows a new direction in the e-book business. In this presentation, the authors will try to convince the audience that e-readers will be obsolete very soon, making room for a new way of distributing ebooks – from the ‘cloud’.

4. Mobile devices adoption Q1 2011

5. Mobile devices cross ownership Q3 2010

6. Tablet instead of PC/laptop 77% of tablet users report using their tabletfor actions for which they would have previously used a PC or laptop Q1 2011

8. storage office multimedia

9. Digital native generation

10. DidyouKnow?(movie)

11. eBook ≠ File File ≠ Experience

12. Listenon yourway to work morning Readwhenyou’reback evening

13. ~4 min ~12 h

14. Single bookshelf

15. Single bookshelf

16. eBook = Book with addeddigitalvalue

17. Addedvalue - examples

18. Case: Language learning services

21. service €2 per cup commodity €0.01 per cup goods €0.20 per cup experience €4 per cup

22. © Marjorie Lipan

23. power of data

25. Paperbackvaluechain

26. Ebookvaluechain

27. Turncontent to experience

28. Use the power of your USP

29. Case: Lonely Planet

30. Case: Potter more

31. Safari Books Online

32. 48% use ≥ 2 devices

34. Try&Buy

35. Mikolaj.Malaczynski@legimi.com Mateusz.Frukacz@legimi.com