Leigh Roessler

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I am a digital strategist. I'm a persuasive digital storyteller if you want to get buzzwordy. I'm a communicator who knows this space inside and out including content strategy, SEO, social media and more as well as a variety of traditional and other media. They are all tools. To communicate effectively, I strive to understand the tools. The net result is elegant implementation that makes dollars and sense. McLuhan was wrong. The medium is not the message. Words are the building blocks and the rest is just packaging it with the right tailoring and shiny things like video, pictures and interaction. Technology is an enabler of conversion storytelling. Technology itself is not a great and pr...

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