A quick guide to create a powerful and complete LinkedIn profile. LinkedIn operates the world’s largest professional network on the Internet with more than 225 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. This presentation shared the secret on how to make your LinkedIn profile from normal into All-Star. A complete profile provides you with a 40% greater chance for networking success. Since LinkedIn profile is SEO friendly, chances of your LinkedIn profile being display on Google's keyword search.

1. Profilean ALL-STARBuilding
Learn how to set up a power profile and
network your way to success with LinkedIn.

2. LinkedIn operates the world’s largest professional network on the Internet with more
than 225 million members in over 200 countries and territories. Professionals are
signing up to join LinkedIn at a rate of more than two new members per second.

3. CREATE A
POWERFUL
AND
COMPLETE
PROFILE
LinkedIn suggests that having a completed
profile provides you with a 40% greater
chance for networking success.

4. 1.Upload a Professional image.
A professional image is essential on
LinkedIn when you are making the first
impression with your contacts. Kept all
your party photos on Facebook or Flickr ;
not on LinkedIn.

5. 2. Create a Compelling Headline
You have 120
characters at the top
of your profile to
describe what you do
to the world. Use a
brief description with a
direct benefit to grab
their attention.
Don’t just put your job
title. No one care if
you are a CEO or GM
unless they
understand what
benefits you are bring
to them.

6. 3. List Your Current Position & Past Positions
Complete the “Summary” Section+
Use descriptive keywords that you
quoted in your headline if possible, and
be sure to describe your role for each
position.
Keyword selection is a critical on SEO,
make sure the keyword is included in
your writing.
Photos, videos and other external links
are encourage to maximize the attraction
of your current & pass achievements.

7. 4. Complete the “Skills & Expertise”
Utilize customer-focused
keywords, as these are the
terms that will help you
show up in search results
within LinkedIn.
Get your friends and
contacts to endorse your
skills & expertise by you
endorsed them first.

8. 5. Give Recommendations First
Request recommendations that can
be displayed on your profile. The best
way to receive recommendations is to
first give them!
Hint: You will need at least
three recommendations in
order for LinkedIn to label
your profile “complete.”

9. OPTIMIZE
YOUR PROFILE
TO GET
FOUND BY
CONTACTS
LinkedIn is a SEO friendly website, by adding relevant keywords
that your target markets may search for to your headline, summary, and
specialties sections shall gave you an advantage.

10. 1.Edit your Public LinkedIn URL
An example is my personal LinkedIn
URL, http://www.linkedin.com/
in/yourname.
Such customization will optimize your
LinkedIn profile to show up in search
results on major search engines when
someone searches for your name.

11. 2. Include a Link to Your Twitter Profile
You can have more than
one Twitter account
listed. Give your
audiences an
additional method to use
to connect with you!
** Under the “websites” section of your LinkedIn profile,
you can list up to three URLs. Make sure you have all your
websites and blogs linked up too.

12. GET PLUGGED IN WITH
LINKEDIN
APPLICATIONS
• SlideShare
• Reading List by Amazon
• My Travel and Events
• WordPress or Blog Link
• Polls

13. NETWORK OPTIMIZATION
Building network is essential on your business success.
Connect with your direct, first degree network by
uploading your contacts from email addresses.
Then you may add interesting people from your
immediate network. Or using the “Advance Search”
option to search people whom you’d like to connect.
Join Groups That Your Target market joins
This will give you a genuine opportunity to
interact with individuals of those groups
and will help you increase your visibility.
People will start to contact you.

14. LINKEDIN GROUP
The power of LinkedIn Groups shouldn’t be
underestimated. The purpose
of LinkedIn Groups is to allow those with
similar interests to come together
to discuss and share news on the topics
that mutually interest them.
You can either choose a group that interest
you to join, interact with the group
members on a common topic/discussion; or
create your own group.
LinkedIn Groups presents a discussions
board, where it is possible to post a link to a
web article of interest or simply engage in a
conversation.

15. How to Use LinkedIn to Market Yourself
Here is an overview of things you should take
advantage of while marketing yourself on LinkedIn.
• Give Before Asking for Favors
Instead of asking people to give you a recommendation, why
don’t you give it to someone first. Give a recommendation to
someone you had work with, a colleague, a client… they too
will give you back,
• Make Your Interaction Personal
Every time you send an invitation to connect with someone,
make it personal. Take out anything generic, and make it as
personal as possible. That way the person will remember who
you are, and will be more likely to follow up with you if you
contact that person in the future.

16. How to Use LinkedIn to Market Yourself
• Connect to Everyone
You never know where an opportunity or big breakthrough can come
from. Connect to as many people as possible on LinkedIn. If you only
share ideas with those you know and don’t branch out to connect
with new people, then you will only know about a limited amount of
opportunities, and the same people who you talk to on a daily basis
will be helping you connect with the same limited network.
• Create a Call-To-Action
After completing your profile and connection, create a Call to Action
for your fellow profile’s visitor. People need a clear direction on what
to do next after reading your profile. A URL link to your website could
be a quick pointer on what next or enclosed your email / contact
under the summary column, so people can have a quick access to you
instead of searching everywhere try to figure out where to a hold on
you.

17. LINKEDIN IN CHINA
China being one of the world
largest economic market, the
business opportunity there is
massive and
LinkedIn is one of the very few
western social media networks
which can be access in China.
Should you like to engage with
any business people or company
in China and showcasing your
profile to all these potential, then
connect yourself with the
Chinese!

18. • Professional Profile only
• Complete all the columns
• Connect with others
• Give recommendation
• Join group(s)
• Interact appropriately
• Utilize LinkedIn Apps

19. Thank You!
LEIK HONG, LEOW
Business Transformation Coach
leikhong@gmail.com
my.linkedin.com/in/leikhong
@leikhong