2. Getting and installing the code
● Javascript, added to head tag of every page.
● visit Admin, then tracking info
● Easy to implement with tools like WordPress
● Relatively easy with PHP, etc.
● Can be more difficult with static HTML
3. Measurables
● Visitors: geography, language,frequency,
technology.
● Traffic Sources: referrers and keywords.
● Content: Determine popular resources on
your site.
● Goals: downloads, registrations and
purchases.
4. Dashboard and customization
● Adjust the time range
● Compare two metrics
● Traffic: total, sources, and top keywords.
● Goal tracking: sales, subscriptions,
downloads, comments
● Visitor behavior: page views, bounce rate,
new vs. returning, and viewing times.
5. Determining business outcomes and
setting goals
● Landing pages
● Feed subscriptions
● Call back requests
● Blog comments
6. Tracking very specific goals
URL tagging tool
https://support.google.
com/analytics/answer/1033867?
hl=en&ref_topic=1032998
7. Reports and Alerts
● Changes in traffic (both positive and
negative).
● Changes in goal conversion rates.
● High bounce rate.
8. Other engines for Analytics than GA
Pinterest
StumbleUpon
Bit.ly
Facebook Pages
WordPress
AWStats
Google History https://history.google.com
Fitbit