1. MARKETING 2.0
Discover the new consumer at the Web 2.0 era

2. Outline
- Introduction
- Marketing Online
-Traditional
-Trend: Web 2.0
-Social Networking
-Social Media
- Application
-Facebook
-Sony Erricsion Marketing
- Conclusion

3. Marketing

4. Marketing 1.0

5. from information
to conversation…

6. Internet: before and now

8. Social Network
A shared on-line journal where people can post diary entries about their
personal experiences and hobbies

9. Social Network
 Easy for use
 Share information
 Story, document, multimedia…
 Make friend
 Very fast
 Comment,
Feedback

10. Social Media
10

11. Facebook
2 4 5
Photo, Music,
Clip, Document … 3
4
1
5
3 2 4

12. Information
12
 70 million weblogs
 About 120,000 new weblogs each day, or...
 1.4 new blogs every second
 3000-7000 new splogs (fake, or spam blogs)
created every day
 Peak of 11,000 splogs per day last December
 1.5 million posts per day, or...
 17 posts per second
 Growing from 35 to 75 million blogs took 320
days
 22 blogs among the top 100 blogs among the top
100 sources linked to in Q4 2006 - up from 12 in
the prior quarter
Source: Technorati March 2007. http://www.sifry.com/alerts/archives/000493.html

13. March 03 March 07
13 Source:http://www.sifry.com/alerts/archives/000493.html

14. Websites WW
In May 2007, the number reported
was a little over 118 million
worldwide
Netcraft November 2006 survey
14

15. 15

16. 16

18. Application
For Marketing

19. My experience
 Introduction BA Mafia
Clip
 Post clip in my blog and
my friends
 In one day: More than
9000 viewer (Google
view)

20. Ad online
 Game widget
(Running on desktop
PC, Website or
Social Network)
 Everybody can play
game

21. 4
2 5
code 3
4
1
5
3 2
4