2. WAY-FM reaches over 50,000
established listeners regularly,
and we’re still growing.

3. W h Y go Wi th r A dio
it’S EFFECtiVE. it’S AFFordABLE. As a AMP YoUr CoMPEtitiVE EdgE. Getting heard
business owner or organization, radio is the in today’s crowded, competitive marketplace
most effective and affordable form of marketing is no easy task. Chances are, your competitors
you can do today. Its lower cost-per-thousand have already discovered the benefits of radio. In
reach outpaces other mediums by more than today’s economy, now more than ever, it’s time
four times. This gives you a more powerful to amplify your presence at every turn.
reach into the minds and lives of the people
you want to win or maintain as customers.
thE NUMBErS FAVor YoU. Studies show that
72% of Christian radio listeners prefer to buy
from a business that advertises on their radio
station. 62% say that they would “shop more at
a known business if it advertised on Christian
radio.” SourCe: SImmonS mArkeT reSeArCh

4. Who do you reach when
you advertise on WAY-FM?

5. L i S tENEr Pr o F i LE
The most important ingredient
in successful advertising is 58% Female
presenting your message to the Above-average household
income
right consumer group. Build your (66% HHI $50,000+) (41% HH
I $75 ,000+)
business with Louisville and Above -average education
(36% college or higher)
Larger families (100% more
kentuckiana’s premier “Family children in the home unde
likely to have 3 or more
Friendly” radio station. r the age of 12)
37% of our audience is 18-
24
63% of our audience is 24-
54
Passionately loyal — while
you may not find it
in the “ratings,” it’s measu
red in response
* WAY-FM ave
rages

7. tESti Mo NiE S
With WAY-FM, you can feel great “I started listening to WAY-Fm about a year ago. I don’t
know where I would be right now if I didn’t listen to the
keeping a good thing going. encouragement you receive from 105.9! I love music! It’s my
passion. now I found Christian music to be the only thing
I listen to. I was at the point in my life where I felt I had
nothing to live for. [...] It seemed so easy just to give in to
“I’m 16 years old and have learned that things that weren’t healthy for me. now I attend church
being a Christian while going to a school every week and my kids are doing a lot better. Some people
full of worldly influence can be difficult. The may question how a radio station can change your life. But
”in” music, I find myself tempted to listen I turned on my radio, scanned, and it took me to 105.9. I
to, contains crude content. It’s such a relief started listening and pulled my car to the side of the road
to be able to turn on the radio and know and tears ran down my face. I knew it wasn’t too late. That
the songs I love aren’t full of demoralizing day I will never forget. It was the day of a new beginning
topics. I don’t go a day without listening to for me. my life has changed and I am so glad to finally
WAY-Fm. You all are making a bigger impact wear a smile on my face every day. The most beautiful
than you will ever know! Thanks for giving thing in life is hearing my kids praying to God and thanking
me the opportunity to experience God’s him for making their mommy a better mommy. Thanks for
glory through your station!” —melissa all you do!” —Sherry

8. AdVErti S i N g SUCCE S S
grANt C. AMStUtz, od, FoCUS EYECArE
CENtEr Partnering with WAY-Fm has impacted our
business immensely through a difficult economic
time. Since opening our practice we have seen a
significant increase in revenue directly attributable
to individuals who heard our message on WAY-Fm.
The listening audience is a loyal group that SCott LiMEBErrY, LiMEBErrY LUMBEr
responds to honest businesses. As a father of two small kids, WAY-Fm was a
welcomed change on the radio dial. no more
LAUr iE hAAg, ChiCk-FiL-A Chick-fil-a has guessing, “What are the kids going to hear next?”
enjoyed its partnership with WAY-Fm. our yearly WAY-Fm is all we listen to in the car, on the way to
partnership with the WAY-Fm station van is a huge school, church, etc. So, as a listener of WAY-Fm, it
success and it has been exciting to see how the was an easy decision to join the WAY-Fm family and
community has responded. We have done numerous become an impact partner. [...] The experience was
other promotions, either as a sponsor of WAY-Fm professional and very personalized. WAY-Fm’s efforts
events or with our own in-store events that the and enthusiasm to get customers into our store and
station advertises. We have seen great results. The visiting our website was real and greatly appreciated.
staff is always so great to work with and they help WAY-Fm took the time to personally analyze our
our ideas come to fruition. They have excellent business and to help shape our message. Because of
creative writers and voice-over talent. We would my faith and my family, and because of what WAY-Fm
definitely recommend WAY-Fm as a partner in your stands for, I believe investing in WAY-Fm is not only
advertising and marketing goals. good advertising, but a great ministry.

9. SPoNSorShi P S + A d PA CkAgE S CoNCErt/EVENt SPoNSorShiP: Attach your
SPo NSo r Sh iPS
name to a WAY-Fm concert/event, including a
mention in every on-air promo (several hundred
during the promotion period), your logo on concert/
event posters and printed advertisements, and
recognition at the concert/event itself. Prices vary
based on size and profile of the concert/event.
MorNiNgS With BrANt SPoNSorShiP: Six
MArkEt PrESENCE Listeners need business name mentions during every morning show
6am-10am — $500 per month
to hear your spot at least three times in
a seven-day period to be aware of you. totAL AXXESS With WALLY SPoNSorShiP: Five
The more your spot runs, the higher business name mentions during every show (1 per
likelihood of building that awareness. hour) 3pm-8pm — $500 per month
The goal is consistency over time.
thE MiddAY CrUiSE With doNNA CrUz
SPoNSorShiP: Five business name mentions
during every show (1 per hour) 10am-3pm — $400
per month
WAY-FM WEAthEr SPoNSorShiP: Ten 10-second
personalized mentions per day, every other hour
(rotating 50/50 with one other sponsor); monday-
Friday 6am-11pm — $800 per month

10. Become a business impact partner.
Lives are being touched all because of people and
businesses just like you. Join other area businesses
and partner with WAY-Fm to make a daily difference.