The document discusses the benefits of starting one's own business, including the freedom to choose activities and partners, set one's own schedule, and potentially earn a higher income than as an employee. It then describes two individuals, Elena Berkutova and Elena Molodina, deciding to start their own consulting company after realizing their interests in marketing and consulting. They outline a plan to gain experience in consulting fields, write a business plan, attract investors, establish a reputation, hire more consultants as the business grows, and eventually take a world trip once the business is successful.