4. Definition A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.* *Wikipedia
8. Business or Pleasure? Both! Virtual face-to-face Comscore: fastest growing segment of Facebook was 25-34 demographic Facebook has more than 100 million users June 2008 Conference Board report: one out of every four people online visits social networking sites (update: 35%) Business owners can reach customers directly Targeted marketing Networking Career Searches/Recruiting
10. Six Degrees of Separation www.linkedin.com 16 million users Search by name, location, company Get introduced to potential clients by people who know them already Online resume or business profile Recommend and be recommended Ask questions and answer questions
12. Groups Join and meet in groups Public Relations Society of America (PRSA) Rae Waters for State Representative San Diego Padres fans Create your own
16. Doing business Set up a personal and business profile Add content Invite your friends and associates Surf around, join groups, offer advice and make new friends and associates Meet friends of friends and grow your network exponentially Feed your blog to your Facebook page
17. 10 Reasons to Use Facebook for Business Meet your peers Find business contacts Instant gate opener Build relationships Raise visibility Develop your personal brand Target your niche Get rapid top Google placement Place targeted ads No cost marketing Source: Mari Smith, Author, Facebook for Professionals
19. Why Tweet? Gain exposure for your blogs…and gain potential readers Market work, products, services, etc. Answer questions/ ask questions Learn new things from other industry professionals Seek out industry colleagues for assistance w/ special projects Announce events Share interesting articles Live event coverage
20. Who is Tweeting? @barackobama @richardbranson @ceosunblog @lancearmstrong @snoopdogg @the_real_shaq @britneyspears
21. Twitter Tools Online at twitter.com Via Blackberry or iPhone Desktop applications Twhirl Seesmic BigTweet Auto update Facebook Ping.fm Everywhere at once
24. Blogging for Business For company leaders to communicate directly with customers For employees to communicate with customers To reinforce your brand To produce organizational transparency To keep customers updated on product issues To serve as a channel to the public in a crisis To report to a constituent audience on the company’s positions To establish yourself as a subject matter expert *Holtz & Demopolis: Blogging For Business
32. CEO Blogs CEO blogs include: J. Willard Marriott Jr., CEO, Marriott International Michael M. Crow, President, Arizona State University Marc Cuban, HDNET & Dallas Mavericks Bob Lutz, Vice Chairman, General Motors Corporation Kevin Lynch, Chief Software Architect, Macromedia Justin Rattner, CTO, Intel Bob Parsons, President, godaddy.com Jonathan Schwartz, COO, Sun Microsystems Mike Critelli, Executive Chairman, Pitney Bowes David Neeleman, Chairman, JetBlue Airways
35. Tools for Blogging WordPress Moveable Type Type Pad Blogger.com Live Journal …and about 1,000 others
36. WordPress The most popular blogging tool Simple to use Free Hosted or application www.wordpress.com www.wordpress.org
37. A Word About Design Built-in Templates Hosted version has more than 60 flexible designs Custom Design Use templates Have your web designer build it Function Over Form
38. Keys to Better Blogging Headlines are Important Short Catchy Headlines Use Key Words Keep it Simple Single Topic Posts Keep it Short Two to three paragraphs Have an Opinion Be a “Thought-Leader” (Have a take, do not suck!) Offer Advice/Best Practices Links Photos
44. The Basics Tell everyone you know! Add link to blog from web site Include a link to your blog in your e-mail signature Put your blog address on your business card Announce the launch of your blog in customer communications eNewsletters, eBlasts, Store flyers, etc.