Most of us got in the fright attraction business because we love coming up with fantastical ways of scaring people, and we're good at it. We have honed out fright skills into a fine edge and we thought once we had created a frightastic Haunt experience that people would flock to our door, but so far the attendance hasn't quite paid the bills. So what's missing? Over the last 30 plus years, Haunt Industry icon Leonard Pickel of Hauntrepreneurs(R) Themed Attraction Design and Consulting has studied hundreds of attractions just like yours and has boiled his findings down into 13 Steps that attraction operators must take to make their Haunted Event successful. Mandatory for anyone thinking about opening a Halloween Event and highly recommended season veterans looking to maximize their profit potential, this lively session is filled with antidotes and haunting stories from Leonard's more than three decades of haunting experience. “Making money with a haunt is NOT as easy as it looks!” Attend this must see seminar and find out how to turn your event into a October money maker.

1. Presented by: Leonard Pickel, Hauntrepreneurs(R) Themed
Attraction Design and Consulting
www.hauntrepreneurs.com hauntrepreneurs@gmail.com
Use Hashtag #Pickel13 for comments or notes!

2. Question:
Is haunting just a creative hobby?

3. Question:
Is haunting just a creative hobby or do you REALLY want to
make money?

4. Question:
Is haunting just a creative hobby or do you REALLY want to
make money?
If you want to be successful, then you have to make money!

5. Question:
What is the Goal of EVERY Successful Business?
Answer:
To Make OBSCENE Profits!

6.  Treat Haunting Like a Business

7.  Treat Haunting Like a Business
 - Write a Profitable Business Plan

8.  Treat Haunting Like a Business
 - Write a Profitable Business Plan
 Set Goals
 How do you get there

9.  - Pay Your Employees

10.  - Pay Your Employees
 - Pay Yourself

11.  Set a Budget

12.  Set a Budget
 - Hold Down Costs

13.  Set a Budget
 - Hold Down Costs
 - Include 15% Contingency

14.  Set a Budget
 - Hold Down Costs
 - Include 15% Contingency
 - STICK TO THE BUDGET!

15.  Read The Book!

16.  Read The Book!
 NFPA Life Safety 101

17.  Read The Book!
 NFPA Life Safety 101
 International Building Code

18.  Build An Awesome Web Site

19.  Build An Awesome Web Site
 - Pique Their Interest
 Video
 Photos
 Story Line
 Character Histories

20.  Build An Awesome Web Site
 - Pique Their Interest
 Video
 Photos
 Story Line
 Character Histories
 - Sell Stuff

21.  Build An Awesome Web Site
 - Pique Their Interest
 Video
 Photos
 Story Line
 Character Histories
 - Sell Stuff
 - Links to Social Media

22.  Go Multi-Element

23.  Go Multi-Element
 - Increased Perceived Value

24.  Go Multi-Element
 - Increased Perceived Value
 - Increased Price/Square Foot

25.  Go Multi-Element
 - Increased Perceived Value
 - Increased Price/Square Foot
 - Increased Per Capita

26.  Sell Tickets online

27.  Sell Tickets online
 - Advance Sales

28.  Sell Tickets online
 - Advance Sales
 - Timed Ticketing

29.  Increase your throughput

30.  Increase your throughput
 - Scare forward

31.  Increase your throughput
 - Scare forward
 - No Skits

32.  Increase your throughput
 - Scare forward
 - No Skits
 - No Menacing Actors

33.  Increase your throughput
 - Scare forward
 - No Skits
 - No Menacing Actors
 - 2-3 Scares Per Room

34.  Extend Your Season

35.  Extend Your Season
 - Open Earlier

36.  Extend Your Season
 - Open Earlier
 - The November Myth

37.  Extend Your Season
 - Open Earlier
 - The November Myth
 - Special events All Year

38.  Maximize Ticket Pricing

39.  Maximize Ticket Pricing
 - Single Haunt and Combo Tickets

40.  Maximize Ticket Pricing
 - Single Haunt and Combo Tickets
 - Almost Immediate Access Pass

41.  Maximize Ticket Pricing
 - Single Haunt and Combo Tickets
 - Almost Immediate Access Pass
 - VIP Pass

42.  Group Sales

43.  Group Sales
 - Corporate Sales

44.  Group Sales
 - Corporate Sales
 - Charitable Organizations

45.  Group Sales
 - Corporate Sales
 - Charitable Organizations
 - Have Charities Sell your Tickets as a Fund Raiser

46.  Advertise, Advertise, Advertise!

47.  Advertise, Advertise, Advertise!
 - Spend Two To Three Dollars For Every Attendee

48.  Advertise, Advertise, Advertise!
 - Spend Two To Three Dollars For Every Attendee
 - Send Everyone To Your Web Site

49.  Advertise, Advertise, Advertise!
 - Spend Two To Three Dollars For Every Attendee
 - Send Everyone To Your Web Site
 - Where To Advertise

50.  Advertise, Advertise, Advertise!
 - Spend Two To Three Dollars For Every Attendee
 - Send Everyone To Your Web Site
 - Where To Advertise
 Television 30%
 Radio 25%
 Cable TV 15%
 Internet 10%
 Billboards 5%
 Ratio from Sanjay Syal of Blue Star Productions

51.  Get Sponsors

52.  Get Sponsors
 - Ask Everyone To Sponsor

53.  Get Sponsors
 - Ask Everyone To Sponsor
 - Start With Trade Or Product

54.  Get Sponsors
 - Ask Everyone To Sponsor
 - Start With Trade Or Product
 - Build Relationships

55.  Attack Through Social Media

56.  Attack Through Social Media
 - FaceBook, MySpace, Twitter, LinkedIn, YouTube

57.  Attack Through Social Media
 - FaceBook, MySpace, Twitter, LinkedIn, YouTube
 - Build Friends, Fans and Followers

58.  Attack Through Social Media
 - FaceBook, MySpace, Twitter, LinkedIn, YouTube
 - Build Friends, Fans and Followers
 - Constant Updates

59.  Attack Through Social Media
 - FaceBook, MySpace, Twitter, LinkedIn, YouTube
 - Build Friends, Fans and Followers
 - Constant Updates
 - Special Offers

60.  Buy Your Property

61.  Buy Your Property
 - Cheaper In The Long Run

62.  Buy Your Property
 - Cheaper In The Long Run
 - Open For Other Seasons

63.  Buy Your Property
 - Cheaper In The Long Run
 - Open For Other Seasons
 - Lease Out Space Off Season

64.  Buy Your Property
 - Cheaper In The Long Run
 - Open For Other Seasons
 - Lease Out Space Off Season
 - Equity Provides a Cushion

65.  Step 1 - Treat Haunting Like a Business
 Step 2 - Build An Awesome Web Site
 Step 3 - Set a Budget
 Step 4 - Go Multi-Element
 Step 5 – Sell Tickets online
 Step 6 - Increase your throughput
 Step 7 - Extend Your Season
 Step 8 - Ticket Pricing
 Step 9 - Group Sales
 Step 10 - Advertise
 Step 11 – Get Sponsors
 Step 12 – Attack Through Social Media
 Step 13 - Buy Your Property

66.  Step 1 - Treat Haunting Like a Business
 Step 2 - Build An Awesome Web Site
 Step 3 - Set a Budget
 Step 4 - Go Multi-Element
 Step 5 – Sell Tickets online
 Step 6 - Increase your throughput
 Step 7 - Extend Your Season
 Step 8 - Ticket Pricing
 Step 9 - Group Sales
 Step 10 - Advertise
 Step 11 – Get Sponsors
 Step 12 – Attack Through Social Media
 Step 13 - Buy Your Property
REMEMBER!
If You Don’t Make Enough Money,
Then You Don’t Get To Play Any More!

67. Leonard Pickel - 972-951-5100
hauntrepreneurs@gmail.com
www.facebook.com/leonard.pickel
www.twitter.com/leonardpickel
www.youtube.com/leonardpickel
Hauntrepreneurs® Themed Attraction Design and Consulting
www.hauntrepreneurs.com
Haunted Attraction National Tradeshow and Convention
(HAuNTcon) www.hauntcon.com
Find A Haunt.com - Nationwide listing service for Haunted Events
www.findahaunt.com