Lean Startup introductions for Online Tuesday, a Meetup group for online professionals from Amsterdam, the Netherlands

1. Lean Startup 101
A brief guide to what Lean Startup is and why
it is relevant

2. Startup ≠ small version
of big company

3. Startup ≠ small version
of big company
Startups are temporary organisations in search of
a repeatable and scalable business model

4. Startup ≠ small version
of big company
Startups are temporary organisations in search of
a repeatable and scalable business model
search = innovative

5. Startup ≠ small version
of big company
Startups are temporary organisations in search of a
repeatable and scalable business model
search = innovative = uncertainty

6. Companies
execute
Which is what they are good at
They have managers that predict, operate and
plan using something called the Waterfall method

7. Webvan
The tale of a Startup that wanted to be a
Company

9. $1.200.000.000

10. $1.200.000.000
Nothing left, except

12. Nine out of ten fail

13. Nine out of ten fail
Because they try to be a company: Plan,
Build & Launch

16. Waterfall
Time

17. Risk Waterfall
Time

18. Waterfall
Time
Risk
Agile

20. Startups don’t fail because
of product development
We know what we can build

21. Startups fail
because …

22. Startups fail because
of a lack of customers
Just because you build it,
that does not mean they will come

23. Customer development
By Steve Blank

24. Customer development
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Pivot

25. Search
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Pivot

26. Search
Customer
Discovery
Customer
Validation
Execute
Customer
Creation
Company
Building
Pivot

27. Search
Customer
Discovery
Customer
Validation
Execute
Customer
Creation
Company
Building
Learn
Pivot

28. Search
Customer
Discovery
Customer
Validation
Execute
Customer
Creation
Company
Building
Learn Confirm
Pivot

29. Search
Customer
Discovery
Customer
Validation
Execute
Customer
Creation
Company
Building
Learn Confirm AARRR
Pivot

30. Search
Learn Confirm CEO hired
Customer
Discovery
Customer
Validation
Execute
Customer
Creation
Company
Building
Pivot
AARRR

31. Search
Learn Confirm CEO hired
Customer
Discovery
Customer
Validation
Execute
AARRR
Customer
Creation
Company
Building
Pivot
Entrepreneurs start to think about leaving

32. Lean Startup =
Customer development combined with Agile product development

33. Search
Learn Confirm
Customer
Discovery
Customer
Validation
Pivot
Learn
Learning is mostly done
by talking to potential
customers.
But can also be achieved
through observation
and customer feedback

34. Search
Learn Confirm
Customer
Discovery
Customer
Validation
Pivot
Confirm
Confirmation can be
achieved through
several kinds of tests,
depending on what
you want to confirm.

35. Test options
Are merely limited by your imagination

36. Video + Landingpage
75.000 signups

37. Wizard of Oz
Proved people would buy shoes online

38. Concierge
Created early customers

39. Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Pivot

41. Key take away

42. Build
Ideas
Measure
Learn
Lean Startup Process
Build Measure Learn Loop
Data Product

43. Validated learning
Decreases uncertainty
Minimises risk
Increases chances of success

46. Seriously though
You do not launch a startup, you steer it to success.

47. It is okay to start like this

48. StartupFoundation.co
Join the network of founders that share
their progress and help each other forward