The third issue of the Pretotyping Primer Series. Don't ask. Literally!

1. @Lionzan @PretotypeCo
Pretotyping Primer Series
What the Heck is
Pretotyping? #3
Leonardo Zangrando
European Pretotyping Agitator
Pretotype.co.uk

2. @Lionzan @PretotypeCo
HOW CAN WE
VALIDATE
THE MARKET
W/O PRODUCT?

3. @Lionzan @PretotypeCo
Just
DON'T
ask!
Literally
@Lionzan @PretotypeCo
Interviews
Questionnaires
Focus Groups
@Lionzan @PretotypeCo

4. @Lionzan @PretotypeCo
Just
DON'T
ask!
LITERALLY
Interviews
Questionnaires
Focus Groups
@Lionzan @PretotypeCo

5. @Lionzan @PretotypeCo
Ideas
+
Opinions
=
TROUBLE
@Lionzan @PretotypeCo

6. @Lionzan @PretotypeCo
Find ways to
MEASURE
actual
COMMITTMENT
rather than
OPINIONS

7. @Lionzan @PretotypeCo
Find ways to
MEASURE
actual
COMMITTMENT
rather than
OPINIONS

8. @Lionzan @PretotypeCo
Find ways to
MEASURE
actual
COMMITTMENT
rather than
OPINIONS

9. @Lionzan @PretotypeCo
Ideas + Opinions

False Positives
@Lionzan @PretotypeCo

10. @Lionzan @PretotypeCo
Ideas + Opinions

False Negatives
@Lionzan @PretotypeCo

11. @Lionzan @PretotypeCo
NO PRODUCT,
NO QUESTIONS,
NO-W WHAT?

12. @Lionzan @PretotypeCo
It's time to Pretotype!

13. @Lionzan @PretotypeCo
Pretotyping =
validating market
interest and actual
use of a potential
innovation
with the minimum
investment of time
and resources

14. @Lionzan @PretotypeCo
to be continued...
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