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by Thanakrit Lersmethasakul 
lersmethasakul@live.com
LEGOSERIOUS PLAY 
is an innovative, 
experiential process, 
powerful tool designed 
to enhance innovation 
and business 
performance.
Its goal is fostering creative thinking through 
team building metaphors of their organizational 
identities and experiences using Lego bricks. 
Participants work through imaginary scenarios using 
visual three-dimensional Lego constructions, hence 
the name "serious play".
Johan Roos and Bart Victor created the 
“serious play” concept and process in the mid-1990s 
as way to enable managers to describe, create and 
challenge their views of their business.
The conceptual foundation of serious play 
combines ideas from constructivism (Piaget 1951), its 
subsequent version constructionism (Harel and Papert 1991), 
complex adaptive system theory (Holland 1995) and 
autopoietic corporate epistemology (von Krogh and Roos 
1994; 1995) applied to the context of management and 
organizations.
Insight 
Confidence 
Commitment
APPLICATIONS FOR 
ORGANIZATIONS, 
TEAMS AND INDIVIDUALS.
FAST-TRACK 
TO THE REAL ISSUES, 
AND MAKE MORE, BETTER 
AND FASTER DECISIONS.
Building is very impactful. It allows us 
to listen to the whole person/team. 
To hear people’s fears, intentions, 
and inspiration …
IT'S PLAY WITH A PURPOSE
Everyone can contribute to the 
discussion, the decisions, and 
the outcome.
"You can learn more about a 
person in an hour of play than 
you can from a lifetime of 
conversation" 
-Plato
THANK YOU

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Using LEGO Serious Play to Enhance Innovation and Team Building

  • 1. by Thanakrit Lersmethasakul lersmethasakul@live.com
  • 2. LEGOSERIOUS PLAY is an innovative, experiential process, powerful tool designed to enhance innovation and business performance.
  • 3. Its goal is fostering creative thinking through team building metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, hence the name "serious play".
  • 4. Johan Roos and Bart Victor created the “serious play” concept and process in the mid-1990s as way to enable managers to describe, create and challenge their views of their business.
  • 5. The conceptual foundation of serious play combines ideas from constructivism (Piaget 1951), its subsequent version constructionism (Harel and Papert 1991), complex adaptive system theory (Holland 1995) and autopoietic corporate epistemology (von Krogh and Roos 1994; 1995) applied to the context of management and organizations.
  • 7. APPLICATIONS FOR ORGANIZATIONS, TEAMS AND INDIVIDUALS.
  • 8. FAST-TRACK TO THE REAL ISSUES, AND MAKE MORE, BETTER AND FASTER DECISIONS.
  • 9. Building is very impactful. It allows us to listen to the whole person/team. To hear people’s fears, intentions, and inspiration …
  • 10. IT'S PLAY WITH A PURPOSE
  • 11. Everyone can contribute to the discussion, the decisions, and the outcome.
  • 12. "You can learn more about a person in an hour of play than you can from a lifetime of conversation" -Plato