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o n l i n e o p p o r t u n i t i e s
gardendesign.com offers multiple opportunities to customize your brand message and connect directly
with our growing online audience. Each option aligns your brand with Garden Design’s digital content while
driving traffic to your website.
banner ads
300 x 250 | 728 x 90
These ads can target specific sections of GardenDesign.com or can be
ROS (run-of-site). We offer Rich Media and geo-targeting capabilities as
well.
Rate Card CPM=$25 (e.g. $20,000/800,000 impressions)
banner ad design
Garden Design can design custom ad units for your brand, using your
assets and linking to your website. Cost varies based on needs.
online promotional listing
GardenDesign.com’s promotions and contest page featuring can’t-miss
offers. A listing includes a photo, 50 words of copy and URL link.
$1,000 / One-Month Listing
company profile
Be part of Garden Design’s online directory of our favorite products
and services. A profile includes your company bio, product
information, a photo and a URL link.
$5,000 / One-Year Profile
custom email
Sent to 53,700+ opt-in subscribers, with a custom dedicated email
that offers you 100% share of voice and drives qualified traffic to your
website.
$3,500 / Custom Email
enewsletter sponsorship
Sent to 43,000+ opt-in subscribers, the newsletter offers promotion via a 728 x 90 placement, a 300 x 250 placement,
and an integrated “spotlight” 100 x 100 listing that can feature products, services, or the promotional offer of your
choice.
$1,500 / eNewsletter
*Online impressions are subject to inventory availability. Rates subject to change.
300 x 250
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o n l i n e o p p o r t u n i t i e s
customized online packages
dedicated sweepstakes
Garden Design will promote and garner leads for your brand with over
80,000 impressions through a sweepstakes package. Each sweepstakes will
live online for one month, with high-impact promotion and lead delivery.
Dedicated Sweepstakes Page: Custom designed page will collect entries
while promoting your brand and product.
Homepage Listing: Premium homepage exposure for your sweepstakes
with a similar look and feel to editorial.
Sweepstakes & Contests Channel Listing: Image and text will drive
traffic to the sweepstakes page.
(1) eNewsletter Spotlight: Image and text within Garden Design’s bi-
weekly editorial newsletter sent to 43,000+ subscribers.
Lead Delivery: Garden Design will deliver the collected leads after the
conclusion of the sweepstakes.
Over 80,000 total guaranteed impressions for your brand
$4,000 / Sweepstakes
sponsored blog post
Tell the story of your brand and promote your products through a
sponsored blog post that looks like edit. Dedicated content within the
Garden Design editors blog, includes:
Sponsored Blog Post: written by Garden Design including brand and
product information, product shot or company image, and a link
to your website
eNewsletter Sponsorship: via 300 x 250 banner unit to drive traffic
to blog post
Promotional Banners: 60,000 banner impressions to drive traffic to
blog post
$3,000 / Blog Post
*All rates are subject to change pending increases in list size. The CPMs proposed in the media plan presented
here DO NOT include Rich Media fees, serving fees, or any incremental cost(s) that are or could be associated
with the delivery of the campaign.
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o n l i n e o p p o r t u n i t i e s
h o m e pa g e
There are also many custom advertising opportunities available.
Please contact us for more information.
c h a n n e l l a n d i n g pa g e s
GardenDesign.com channels include:
plants
products
articles
photos
+ contests, living green, and blogs
e n e w s l e t t e r
Advertising space includes:
728 x 90
300 x 250
sponsored spotlight
homepage
promotion
Get premium
homepage exposure
for your contest with
a similar look and
feel to editorial.
Medium
Rectangle
300 x 250
Medium
Rectangle
300 x 250
leaderboard
728 x 90
sponsored
728 x 90
sponsored
300 x 250
sponsored
spotlight
This listing can be
used to promote
products, services,
and promotional
offers.
5. o n l i n e SPECS
O n l i n e S p e c s
website digital requirements
ad dimensions file size file type
LEADERBOARD................................................................................728 x 90 pixels 40 kb max Gif, Jpg, Swf:
(include Fla file)
MEDIUM RECTANGLE.................................................................300 x 250 pixels 40 kb max Gif, Jpg, Swf:
(include Fla file)
ENEWSLETTER BANNER............................................................. 160 x 600 pixels 40 kb max Gif, Jpg, Swf:
(include Fla file)
SPOTLIGHT LISTING......................................................................100 x 100 pixels 40 kb max Gif, Jpg, Swf:
(include Fla file)
NOTE: Electronic materials required. Interactive Advertising Bureau standards and guidelines apply.
Terms Conditions
1. In consideration of publication, Advertiser and its Agency agree to
indemnify and hold Publisher harmless against any expense or loss
by reason of any claims arising out of publication.
2. All contents of advertisements are subject to Publisher’s approval.
Publisher reserves the right to reject or cancel any advertisement,
insertion order, space reservation or position commitment at any
time. Publisher shall not be liable for any costs or damages if for any
reason Publisher fails to publish an ad or for errors in key number or
advertisers index.
3. Conditions, other than rates, are subject to change by Publisher
without notice. Rates are subject to change upon notice from the
Publisher. Cancellation of any space reservation by the Advertiser or
its Agency for any reason other that a change in rates will result in
an adjustment of the rate (shortage) based on past and subsequent
insertions to reflect actual space used at the earned frequency or
volume rate.
4. Cancellation or changes in orders may not be made by the
Advertiser or its Agency after closing date. Advertisements not
received by closing date will not be entitled to approval or revision by
Advertiser or its Agency.
5. Positioning of Advertisements is at the discretion of the Publisher
except where request for a specific position is acknowledged, in
writing, by the Publisher.
6. No conditions other than those set forth on this rate card shall be
binding on the Publisher unless specifically agreed to in writing by
the Publisher.
7. Publisher is not liable for delays in delivery and/or non-delivery
in the event of an Act of God, action by any governmental or
quasigovernment entity, fire, flood, insurrection, riot, explosion,
embargo, strikes whether legal or illegal, labor or material shortage,
transportation interruption of any kind, work slow-down, or any
condition beyond the control of Publisher affecting production or
delivery in any manner.
8. Publisher has the right to hold Advertiser and its Agency jointly
and severally liable for monies due and payable to Publisher for
advertising ordered and published. Should collection efforts become
necessary, Advertiser and its Agency agree to pay all attorney
fees incurred in connection with collection of advertising that was
published.
9. All advertisements are accepted and published by the Publisher
on the representation that the Advertiser and/or Advertising
Agency are properly authorized to publish the entire contents and
subject matter thereof. When advertisements containing the names,
pictures and/or testimonials of living persons are submitted for
publication, the order or request for the publication thereof shall be
deemed to be a representation by the Advertiser and/or Advertising
Agency that they have obtained written consent of the use in the
advertisement of the name, picture and or testimonials of anly
living person which is contained therein. It is understood that the
Advertiser and/or Advertising Agency will indemnify and save the
Publisher harmless from and against any loss, expense or other
liability resulting from any claims or suits for libel, violation, or rights
or privacy, plagiarism, copyright infringement and any other claims
or suits that may arise out of the publication of such advertisement.
10. All ads run on a prepay basis until credit is approved.
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contact: Laurie Sanders, Advertising Representative | 407.571.4541 | laurie.sanders@bonniercorp.com
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