13. REASON #1
2/3 of the global Internet population
use social networks
14. The rise of the social web
600M+ Registered
Users 100M+ Registered
Users
143M+ Monthly Visitors (U.S.) 20M+ Monthly Visitors (U.S.)
600M+ Monthly Visitors (worldwide) 45M+ Monthly Visitors (worldwide)
600K+ Daily New Members 100K+ Daily New Members
200M+ Registered
Users
29M+ Monthly Visitors (U.S.)
84M+ Monthly Visitors (worldwide)
460K+ Daily New Members
16. The first 5 years
2004 2008
February 2004 to Facebook begins at Harvard, and February 2008 to Facebook is translated into more than
January 2005 expands to a few universities at a time. January 2009 40 languages. The fastest-growing
group of members is people over 35.
20. Companies with the highest followers on Twitter
Google 3,200,000+
NBA 2,600,000+
Whole Foods 1,900,000+
Zappos 1,800,000+
JetBlue 1,600,000+
Starbucks 1,500,000+
21. REASON #2
More people read blogs
than newspapers
36. Select your LinkedIn user name
Create
public
profile
URL
• www.linkedin.com
• Profile
• Edit My Profile
• Public Profile
• Customize your URL
• Enter chosen name
(LI will check for
availability)
• Set Address
Intuit Proprietary & Confidential
37. Find your profile on LinkedIn thru Google
Intuit Proprietary & Confidential
38. Join appropriate groups and introduce yourself
• Click “groups”
• Click “your groups”
Click • Click “groups directory”
reorder
groups • Enter keywords for groups you
are looking for (i.e. “Intuit
Careers”)
• Click “join”
• Select how often you want to
receive email updates
• After you have joined 50
groups (you will go over 50 if
you manage groups)
• Click “reorder”
• Select “Intuit Careers” as #1
Jobs Tab – all paid LI jobs, Career Discussion – more postings
38 Intuit Proprietary & Confidential
39. Make your Facebook profile visible but private
Talk about
your group
– use skill
words
Bio –
highlight
what you
do
List Your
Websites
Intuit Proprietary & Confidential
43. Facebook profile view for non friends
They don’t need to be your friend
They just need to know what you do and how to connect
Intuit Proprietary & Confidential
45. Google is now a “verb” which means people are using it to search – shouldn’t you be found?
Intuit Proprietary & Confidential
46. Create a Blog
Blogspot – 5th most searched website in the world – June 2011
Intuit Proprietary & Confidential
47. Create your social media signature line
Gail Houston∙ Social Media Program Manager / Recruiter
Leslie Mason ∙ Senior Recruiter
Intuit ∙ Intuit Careers ∙214.387.2000
gail_houston@intuit.com ∙ leslie_mason@intuit.com
Find Intuit on: Facebook ∙ LinkedIn ∙ Twitter ∙ YouTube ∙ Slideshare
Renaming Naming a Hyperlink
Copy the URL you want to rename – www.intuitcareers.com
Right click on the URL
Click Edit Hyperlink
Text to Display (at the top) – this is what you are naming your
Hyperlink – in our case Intuit Careers
Address (at the bottom) – this should contain your URL address
Intuit Proprietary & Confidential
48. Time for your Questions
Metrics are Easy! – Analytics?
Now We’re
April 29, 2009
SHRM Staffing Management Conference & Exposition
48
49. How to learn more about Intuit Careers
Join:
Intuit Careers on YouTube - www.youtube.com/intuitcareers
Intuit Careers on Facebook - www.facebook.com/intuitcareers
Intuit On LinkedIn - http://www.linkedin.com/company/intuit/careers
Intuit Careers LinkedIn Group -
http://www.linkedin.com/groups?mostPopular=&gid=2435394
Intuit Careers Slideshare - http://www.slideshare.net/intuitcareers
Follow:
@intuitcareers – Intuit Careers Twitter ID
@ghouston – Gail Houston – Social Media Program Manager - Recruiter
@leslie12002 – Leslie Mason – Right Talent – Senior Recruiter
Intuit Proprietary & Confidential
50. About
• The leading search engine for jobs
• Aggregate jobs from thousands of sources
across the web
• Largest job database with 8 million jobs
worldwide
• Sites in 23 countries and 12 languages
• Distributes jobs to a network of
10,000 partners
• Network audience of 22+ million people* each month
• Key partnerships:
*Source: Internal metrics verified with third parties (Google Analytics and Quantcast)
Intuit Proprietary & Confidential
51. Thank you for joining us!
The presentation and recording will be made
available on RecruitingTrends.com
51