Listing Presentation used for senior seller in St. Charles IL.

1. F O X VA L L E Y R E A L E S TAT E E X P E R T S
LESLIE EBERSOLE | KATIE HEMMING
Sylvia and Richard Warner
3N618 Trotter Lane

4. Full-Service Real Estate Professionals
Baird & Warner Financial Services
• More qualified buyers view your home
• Back-up financing option ensures
qualified buyers
Baird & Warner Title Services
• Orders title and coordinates closing
• Competitive rates

6. Local Knowledge With
Global Power Equals
More Exposure
• 23 convenient office locations
• 300 Chicagoland communities
• Member of Leading Real Estate
Companies of the World —
World’s largest network of leading
independent real estate firms
• Relocation Experts

7. Fox Valley Office
• Located in the Fox Valley since
1962. We know the community!
• 100 +/- Realtors
• FT Admin and Marketing Staff
• 2011 $185 million in sales
volume

8. Market Success: Fox Valley
YTD May 21 2012

9. About Us
Leslie Ebersole
• 7 years as full time real estate agent
• Top 10% in company sales
• Top 10% in MLS area
• Relocation Team
• Greenfields Team
Katie Hemming
• 14 years as full time real estate agent
• Top 1% in company sales
• Top 10% MLS area
• Relocation Team
• Greenfields Team

10. How Will We Sell Your House?
―What, exactly, are you going to do?‖
Start With the Buyer
Widest Possible Net to
Capture Buyers
Market to Agents Across
Chicagoland to Break
Through the Clutter

11. NAR 2011 Buyers and Sellers Survey
―How did you first learn about the home you purchased?‖
Builder Print Ad Seller
2% 2%
5%
Friend/Neighbor
6%
Yard Sign/
Open House
11%

12. Complete Strategy to Maximize Exposure
―Excellent site with extremely high usability – simple, direct, engaging
and packed with useful information that is conveyed using succinct, web-friendly writing …
bairdwarner.com is focused on what clients need and not self-promotion.‖
*Source: Alexa.com 3-month average traffic rank comparison of Chicagoland real estate companies, as reported on 01/19/12

13. www.bairdwarner.com
• Largest online real estate
audience in Chicagoland
• 200,000+ registered users
• 4 million page views a month
• Interested buyers are notified
when your property hits the
market

15. Comprehensive mobile strategy
Baird & Warner Baird & Warner
Mobile Search Texting Solution

16. One Complete Strategy to Maximize Exposure
We promote your home on the nation’s #1 listing distribution network

17. 60175 $500,000 - $600,000
Showcase Listing Enhancement
• Premium placement in search
• Ability to edit, add more photos
and details
• Buyer inquiries direct to us

18. • 31 million unique visitors
per month
• Enhance listing info, add
photos, respond to leads
• Highest placement of our
listings
• Seller can add info and
details

19. More homes now viewed on Zillow mobile than web
155 million homes viewed on mobile in March 2012
Premier Agent = we speak to potential buyers about your home

20. • Enhance listing info, add
photos, respond to leads
• 20 million unique visitors
per month. Millions of
homes viewed per month
• New mobile app for
iphone, Droid, blackberry
• Direct feed from MRED
MLS improves data
quality

21. Getting Your Home Market Ready
It’s a Price War and a Beauty Contest
• Create punch list of repair and
maintenance items
• Recommend
neutralizing, editing, cleaning, landsca
ping and home staging
• Provide consultation with professional
stager

22. Professional Staging and Photography
Before After

23. Professional Staging and Photography
Before After

24. Professional Staging and Photography
Before After

25. Professional Staging and Photography
Before After

26. Professional Staging and Photography
Before After

27. Professional Staging and Photography
Before After

28. Professional Staging and Photography
Before After

29. Smooth Transaction
• Showings
- You set times
- Schedule through call center 8:00 am – 9:00 pm
- Secure Sentrilock key box
- We will accompany when necessary
• Regular feedback, reports and updates
• Home Inspections, appraisal, mortgage, attorney reviews, title

30. Negotiation Expertise
When you get an offer….
Certified
• Don’t worry about their offer: your counter Real Estate
offer is what matters Negotiator
• Competition and Solds
- Attach evidence for our counter offer
- Prove your home is the best value
• I make sure you have the best information: you make the decision!

32. Marketing Plan: Pre-Listing
• Develop market analysis
• Previews of competitive properties
• Evaluate optimum pricing strategy: ―not too high, not too low‖
• Develop preliminary marketing plan
• Assist in prioritizing property improvement projects
• Staging and home preparation
• Do professional VHT photos, draft marketing materials
• Exclusive Previews to registered buyers

33. Marketing Plan: First 30 Days
• Install sign and Sentrilock lockbox
• Prepare brochure, flyers, postcards
• Submit listing to MRED Multiple Listing Services
• Syndicate listing to over 2000 websites: Trulia, Zillow, Realtor,com
• Create single property websites: post to Facebook, Craigslit
• Market to brokers: E-blast and reverse prospecting
• Present at office meeting
• Host Brokers Open/Realtor tour
• Direct mail postcard ―Do You Know A Buyer?‖
• Bi-monthly reporting

34. Marketing Plan: Day 31
If house hasn’t sold……
• Update market analysis
• Review marketing plan:
- Have all activities been completed?
- Have all commitments been met?
• 3 Things We Can Do:
- Change Product based on agent and buyer feedback
- Change Price to be more competitive
- Be Patient

35. We’re here to help you …
price your home compellingly

36. Pricing Strategy
Too Low
Too High
Competitive

37. Market Conditions
St. Charles/Campton Hills Single Family Homes

38. Market Conditions
St. Charles/Campton Hills, 1-3 Acres, $350,000-$550,000

39. Our Goal …
To get your home sold