Social Media for Business Basics pilot program for EMBERS Vancouver entrepreneurs. Covers the basics of Web 2.0; Why Social Media is important for business; and How to engage your customers.

1. Presented by Les Robertson, Consultant, Virtually Possible SOCIAL MEDIA FOR BUSINESSBASICS

2. PRESENTER

4. service is key

6. how social media benefits your business

9. time commitment: what’s involved

10. productivity toolsAGENDA

12. service is key

13. freemium drives businessUNDERSTANDING THE WEB Web 2.0 | Social Media Marketing | Where to Begin | Maximize

14. WEB 1.0 UNDERSTANDING THE WEB

15. WEB 2.0 UNDERSTANDING THE WEB

16. UNDERSTANDING THE WEB Web 1.0 Web 2.0

17. THE NETWORK IS THE PLATFORM Web 2.0… The Machine is Us/ing Us http://www.youtube.com/watch?v=6gmP4nk0EOE UNDERSTANDING THE WEB Web 2.0 | Social Media Marketing | Where to Begin | Maximize

18. SERVICE IS KEY Business has shifted from a Goods-Value Focus to a Service-Value Focus where value is being co-created with Consumers, and no longer simply created by the Business. UNDERSTANDING THE WEB The Market The Business The Consumer

19. UNDERSTANDING THE WEB $ $ $ vs. $ Goods Focus Service Focus

20. FREEMIUM DRIVES BUSINESS IN WEB 2.0 Free +Premium = Freemium UNDERSTANDING THE WEB

21. UNDERSTANDING THE WEB

23. how social media benefits your business

24. 5-steps to successSOCIAL MEDIA MARKETING Web 2.0| Social Media Marketing | Where to Begin | Maximize

25. HOW SOCIAL MEDIA IS USED Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8 SOCIAL MEDIA MARKETING Web 2.0| Social Media Marketing | Where to Begin | Maximize

26. HOW SOCIAL MEDIA IS USED Social Media is a complex, organic, online conversation. An open-communication network powered by: SOCIAL MEDIA MARKETING

27. HOW SOCIAL MEDIA IS USED SOCIAL MEDIA MARKETING

29. You can’t afford to be invisible… SOCIAL MEDIA MARKETING

30. …because decisions are made wit the heart! SOCIAL MEDIA MARKETING Web 2.0| Social Media Marketing | Where to Begin | Maximize ROI Source Support

31. Social Media Marketing = Relationship Marketing

33. HOW SOCIAL MEDIA IS USED Social Media Marketing = Relationship Marketing SOCIAL MEDIA MARKETING

34. HOW SOCIAL MEDIA IS USED Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc SOCIAL MEDIA MARKETING Web 2.0| Social Media Marketing | Where to Begin | Maximize

35. Listen to online users… SOCIAL MEDIA MARKETING

36. HOW SOCIAL MEDIA IS USED Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE SOCIAL MEDIA MARKETING Web 2.0| Social Media Marketing | Where to Begin | Maximize

38. create new business by converting prospects

39. reinforce credibility and retain clients

40. create buzz for events and campaigns

42. identify and recruit influencers to spread your message

43. gain competitive intelligence across diverse audiences

44. be an industry leader – not a follower

45. get your message out to many - FASTSOCIAL MEDIA MARKETING

46. Generate exposure for your business.65% of entrepreneurs, executives and career professionals experience increased exposure through social media marketing efforts Visibility is about interacting too…

47. Increase traffic.80% of entrepreneurs, executives and career professionals reported an increase in traffic to their website67% increased email/newsletter lists through social media marketing

48. Build new business partnerships.62% of entrepreneurs, executives and career professionals who participated in social media marketing for only a few months closed new business and established new partnerships SOCIAL MEDIA MARKETING

49. Bring in new qualified leads.Over 50% of entrepreneurs, executives and career professionals generated qualified leads after only a few months of participation in social media marketing

50. 5-STEPS TO SUCCESS SOCIAL MEDIA MARKETING

53. top 3 sites and other dominant niche sitesWHERE TO BEGIN Web 2.0| Social Media Marketing | Where to Begin | Maximize

54. INTERNET MARKETING WHERE TO BEGIN ?? ?? Homepage

55. INTERNET MARKETING WHERE TO BEGIN ?? Profit Homepage

56. INTERNET MARKETING WHERE TO BEGIN ?? Profit Homepage

57. INTERNET MARKETING WHERE TO BEGIN ?? Profit Homepage

58. INTERNET MARKETING WHERE TO BEGIN

59. TOP 3 SITES AND OTHER DOMINANT NICHE SITES Top 3: Twitter Linked In Facebook Others: Youtube, Flickr, Biznik, Fastpitch, Plaxo, Merchant Circle, QAlias WHERE TO BEGIN

60. TWITTER What? Microblog, limited to 140 characters How? People (Tweeps) use this to Follow their others and topics/trends with the use of the # (Hastag) Companies use this to create a voice/identity and market products and services WHERE TO BEGIN

62. TWITTER WHERE TO BEGIN

63. TWITTER WHERE TO BEGIN

64. TWITTER WHERE TO BEGIN

65. FACEBOOK, LINKED IN, PLAXO What? Social Networks, a microsite for your business and you within the social framework where you can connect and interact. How? Create and populate online profiles, and connect with people and organizations in a qualified manner. WHERE TO BEGIN

66. FACEBOOK, LINKED IN, PLAXO WHERE TO BEGIN

67. FACEBOOK WHERE TO BEGIN

69. time commitment: what’s involved

70. productivity toolsMAXIMIZE Web 2.0| Social Media Marketing | Where to Begin | Maximize

71. SOCIAL MEDIA MARKETING 5-STEPS TO ENGAGING SOCIAL MEDIA

73. TIME COMMITMENT: WHAT’S INVOLVED Experience shows that overtime, Social Media, done well, is a significant time commitment. Start SMALL and grow!. MAXIMIZE

75. Develop and refine your target & approach

76. Set-up accounts

77. Populate with your existing network

78. Make new connections

79. Measure your effectiveness

80. Adjust & Adapt

81. Keep activating

83. TweetdeckMAXIMIZE Web 2.0| Social Media Marketing | Where to Begin | Maximize

84. PRODUCTIVITY TOOLS MAXIMIZE Web 2.0| Social Media Marketing | Where to Begin | Maximize ROI

85. PRODUCTIVITY TOOLS MAXIMIZE Web 2.0| Social Media Marketing | Where to Begin | Maximize ROI

86. Thank You

87. Q & A ?