UCSF Profiles, more Moneyball, less Field of Dreams, presented at U of Chicago, May 2014
1. Clinical and Translational
Science Institute / CTSI
at the University of California, San Francisco
UCSF Profiles: more Moneyball, less Field of Dreams
University of Chicago-Digital Science Workshop, May 2014
Presented by Leslie Yuan, MPH (profiles.ucsf.edu/leslie.yuan)
14. Personalized Stats are Sent to Profile Owners
Hello Leslie,
Congrats! In 2013, your UCSF Profiles page
was viewed 230 times, including…
• 65 times from UCSF
• 31 times from other universities
• 2 times from major pharmas
15. Research Analytics Shared with Leadership
“Thanks a lot for this. This is
something we claim all the time, but
who knew we were the first. I am so
happy to have this info and will
definitely broadcast it.”
-- Chair, UCSF Dept of Epi / Biostats
Epidemiology & Biostatistics
424 of 829 publications
co-authored with other UCSF
departments
25. Partnerships
• University Relations / Public Affairs
• University Development & Alumni Relations
• UCSF Library
• UC TV
• Campus Directory
• UCSF School of Medicine
• UCSF Center for AIDS Research
• UCSF Department of Radiology
And dozens more
26. UCSF Profiles
Success Factors
1. Leverage Google
2. Share Data
3. Measure Everything
4. Engage Researchers
5. Partner across Campus
Questions? leslie.yuan@ucsf.edu
27. http://profiles.ucsf.edu
• Researchers use it to find collaborators and identify mentors
• Funders use it research potential grantees
• Administrators use it understand research trends and find speakers
• Journalists use it to find potential sources
• IT staff use it to keep department websites updated
• Development staff use it to match researchers with opportunities
• Patients use it to evaluate clinicians' research background
• Visiting scholars use it find people to connect with
• UCSF applicants use it to understand current research areas
• Reviewers use it to research author background and experience
Notes de l'éditeur
From traffic to engagement, we’ve tried to use the data to drive both
Not quite as rigorous as sabermetrics – but …
From 0 visits to almost 100,000 visits per month since launch in 2010
We’re playing nice with Google We’ve search engine optimized our pages with the goal of one of our pages coming up in the top 3 search results for a person a UCSF
"Profiles has been getting a huge amount of traffic. Last year, we were getting 2,200 visits per day to UCSF Profiles, 70% of that via Google. But the numbers keep going up. Last week, we were averaging 2,900 visits to UCSF Profiles every day."
Consistently show in the top 3 of google results
UCSF Profiles got 583 visits from a CNN.com news story (http://www.cnn.com/2014/02/24/health/mystery-illness-in-california/) and 283 visits from a late January New York Times commentary piece (http://www.nytimes.com/2014/01/31/opinion/we-are-giving-ourselves-cancer.html).some of our biggest national news outlets are linking to our little res networking tool NYTWSJ Every news story on ucsf.edu that mentions a researcher links back to their profile
started looking at some of the data, visualizing and making some inferences on the collaborative nature of departments and schools, based on co-authorship data
Understand that researcher is userDeliver what they want and need – in both roles As user – have to figure out their needs and deliver to meet those needsAs owner – need to make them look good, and provide ways to make them look better, play to strengths (diff between jr faculty and sr faculty) – but everyone needs to look good. How can we complete the representation or complete each person’s picture?
Get them from the beginning – change behavior right away Lifecycle of the ucsf researcher Understand that researcher is user and owner – As user – have to figure out their needs and deliver to meet those needsAs owner – need to make them look good, and provide ways to make them look better, play to strengths (diff between jr faculty and sr faculty) – but everyone needs to look good. How can we complete the representation or complete each person’s picture?
Understand that researcher is user and owner – As user – have to figure out their needs and deliver to meet those needsAs owner – need to make them look good, and provide ways to make them look better, play to strengths (diff between jr faculty and sr faculty) – but everyone needs to look good. How can we complete the representation or complete each person’s picture?
Our team is comprised of both technology and communications expertsWe think about and build in communications strategies from the start, and build upon opportunities as they come up
Understand that researcher is user and owner – As user – have to figure out their needs and deliver to meet those needsAs owner – need to make them look good, and provide ways to make them look better, play to strengths (diff between jr faculty and sr faculty) – but everyone needs to look good. How can we complete the representation or complete each person’s picture? Univ Relations – link to profiles. We give them back rolled up stats on how many people they wrote about, across each school / dept, to see if they have coverage and/or biases
