Mark Lester
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Personal Information
Entreprise/Lieu de travail
New York United States
Profession
Communications Planner
Secteur d’activité
Advertising / Marketing / PR
Site Web
planningfallacy.com/
À propos
I'm in the business of trying to apply the principles of strategic planning to the selection and use of channels, often referred to as engagement or communications planning. You can reach me at lestermarky@googlemail.com.
Mots-clés
tracking studies behavior neuroscience advertising awareness attitudes
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Awareness fallacy

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