1. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
Lesson 1 INTERNET MARKETING
& DIGITAL MARKETING
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Khóa "Chuyên viên Internet Marketing" 1

2. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 3
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Khóa "Chuyên viên Internet Marketing" 2

3. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 5
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Khóa "Chuyên viên Internet Marketing" 3

4. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 7
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 8
Khóa "Chuyên viên Internet Marketing" 4

5. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 9
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 10
Khóa "Chuyên viên Internet Marketing" 5

6. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 11
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Khóa "Chuyên viên Internet Marketing" 6

7. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 13
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Khóa "Chuyên viên Internet Marketing" 7

8. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 15
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Khóa "Chuyên viên Internet Marketing" 8

9. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 17
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 18
Khóa "Chuyên viên Internet Marketing" 9

10. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 19
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 20
Khóa "Chuyên viên Internet Marketing" 10

11. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 21
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 22
Khóa "Chuyên viên Internet Marketing" 11

12. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 23
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Khóa "Chuyên viên Internet Marketing" 12

13. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 25
iNET Marketing & Question?
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14. iNET.edu.vn; niit.vn; 1. T ng quan Internet Marketing
Review
• 1. E-Marketing bao g m E-Commerce?
– a. Đúng
– b. Sai
• 2. L i th c a Digital Marketing là?
– a. Đo lư ng đư c hi u qu
– b. Ti p c n KH 24/7
– c. Thông tin / d li u lưu tr đư c
– d. T t c đi u đúng.
• 3. Web 2.0 khác web 1.0 đi m: “C ng đ ng
t o ra n i dung và chia s cho nhau”.
– a. Đúng
– b. Sai
© 2011 by iNET Academy www.iNET.edu.vn - www.NIIT.vn 27
Review (cont )
• 4. Trong mô hình hành vi Ngư i tiêu dùng
m i: AISAS, các ch S có nghĩa là:
– a. Search / Show
– b. Search / Share
– c. Show / Share
• 5. M t WEBSITE bao g m m t ho c nhi u
WEBPAGE?
– a. Đúng
– b. Sai
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