The entertainment industry today is spending millions of dollars on digital marketing. The audience is closer than ever to their favourite celebrity. Make the most of this by advertising using digital marketing.

1. Top 10 Digital Marketing Tips For
The Entertainment Industry
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2. • The entertainment industry is one of the biggest money makers in the
world. The audience perpetually awaits for celebrity gossip, event
launches, award shows, influencers and entertainment news.
• Using Social Media, they are closer than ever to their favourite actor or
actress. We have access to the world at our fingertips today!
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3. 1. UNDERSTAND AND LEARN ABOUT YOUR CLIENT
• It is important that your client has a consistent
personality across all platforms.
• They need to stand out from the crowd and make a
mark for themselves.
• Creating a brand avatar for your client can help the
audience understand their niche and vision in the
entertainment industry.
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4. 2. CONSTANT SOCIAL MEDIA WATCHING
• Talk to your audience, get their feedback and constantly
look out for negative content against the client.
• Optimize your strategy so, practice positive PR to
overcome the negative comments, if any, and execute your
marketing blueprint according to plan.
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5. 3. KEEPING UP WITH THE CHANGING TIMES
• Social media trends are constantly changing.
• Keep yourself updated with the latest trends and tweak
your campaigns based on that.
• Look out for who’s doing what and the trick of the trade is
to give the audience something different than what the
others are already doing.

6. 4. BE YOURSELF AND DON’T LOSE THE PERSONAL TOUCH
• Giving them an insight into the client’s true self behind the
glam is what makes them stick.
• Bring forth their personality and release the same on
social media.
• This helps in building trust and inspires fans who look up
to them.
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7. 5. REFINE YOUR CONTENT
• Present unique, genuine and different content to your
audience.
• Content remains to be the core of all digital marketing
practices today.
• The audience must experience your client’s story.
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8. 6. ENGAGE AND PEP-UP YOUR AUDIENCE
• Hold live sessions, Q&A and engage with your audience.
• The more they see you interacting with them, the more
they get hooked.
• Build curiosity and keep your content fresh, engaging and
up to date.
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9. 7. WHO ARE YOUR TARGET AUDIENCE?
• Garner interest in the niche sector if your client is known
for it by using hashtags and categories.
• This will further help you understand the type of content
you can give them.
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10. 8. KEEP A HIGH RESPONSE RATE AND BE QUICK TO POST STUFF
• Respond to comments, queries and questions posed by
the audience.
• Also make sure to be ahead of the game by releasing
entertainment news and the work your client does without
too much delay.
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11. 9. BUILD UP HYPE
• If there’s a new movie or event launching soon, make sure
you get the hype going.
• Flood the audience with relevant information about the
release dates etc.
• Create a specific hashtag to follow up with the
participating crowd.
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12. 10. SHOW THE REAL BEHIND THE REEL
• Fans are always looking up to their favourite actors.
• Give them a sneak peak of the client’s life by going behind
the scenes, making them give views about issues that
matter and how it’s all done in their industry.
• Interaction is key when it comes to advertising in the digital
media sphere.
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13. Would you like to get more insights like these? Tap
on the below button and learn more.
Let’s Talk Today!
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14. Thank You!