More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
5. How Do I Improve Quality Score? ✔ Relevant Relevance
6. Ad Group: Black Dog Collars NO Keywords keywords
7. TIP: Target <8 Unique Keywords Per Ad Group Ad Group: Black Dog Collars with Spikes Ad Group: Black Reflective Dog Collars Ad Group: Black Dog Collars with Rhinestones Ad Group: Black Dog Collars with Sequins Ad Group: Black Dog Collars with Gold Buckle Ad Group: Black Dog Collars with Silver Buckle Ad Group: Black Adjustable Dog Collars YES!
8. TIP: Ask “Does each text ad fit for each keyword in the ad group?” Ad Group: Black Dog Collars with Spikes Text Ad #1 Text Ad #2 Text Ad #3 YES YES MAYBE?
10. TIP: Call Things What They Are Which language is your target audience more likely to use? “ Honey, I’m going to Meineke for some ✗ Steering and Suspension Services.” OR “ Honey, I’m going to Meineke to get my ✔ alignment checked.”