Social Media And The Gov’t: A Brief Introduction
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I use this slide show with everyone: senior managers, staff, workshops, and conferences. The talk is intentionally high-level, focusing on issues relevant to this audience, as opposed to providing detailed strategy or demonstrating specific tools. When I present, I go into more detail than what's on the slides and share relevant stories.
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Social Media And The Gov’t: A Brief Introduction
- 1. Social Media and the Gov’t: A Brief Introduction Jeffrey Levy Chief of E-Communications US Citizenship and Immigration Services Rev 2/16
- 2. Three Levels of Understanding • What is this stuff? • Why would gov’t use it? • How do we get going? Where are you?
- 3. Breaking the Ice • Personally or professionally, who has hands-on experience posting to: – Twitter (anyone live tweeting this workshop)? – Facebook? – Other social networking sites? – Photo sharing? – Video sharing? – Document or slide deck sharing? – Wiki? • Think of and share one word about feelings the words “social media” create in you
- 4. What is Social Media?
- 5. Social Media! Live Q&A Participatory Video Compilation Shared Experiences Collective photo galleries News delivered where it can be shared Crowdsourced ideas Multiway video chat Job info market Information resource creation
- 6. What is Social Media? Anything online other than static content where the provider posts and the viewer absorbs
- 8. Four Things to Remember • Social media is free like a puppy is free. • Social media is a set of tools. Don’t throw out the old just because you get something new. • We’re in the first pitch of a baseball game. • An expert is someone who knows one thing more than you do.
- 9. What? • Interaction (comments, photos, videos) • Collaboration (internal and external) • “Force Multiplier” through sharing • Tools for adults • The way business is now done
- 10. Why? • Mission, mission, mission – So keep using older tools, too • It’s where the people are – 1,000,000,000s of daily YouTube views – 1,600,000,000 active Facebook users • More direct connection to people • We’re 20,000, they’re 300,000,000 • Chance to hear what others are saying • Competitive advantage
- 11. How? • It’s culture, not a tech issue • Trust: employees, the public • Develop some strategy, but not 400 pages – Understand terms of service issues • Experiment • Define tool-specific measures of success – It’s all about engagement – Return on investment is (usually) the wrong question
- 12. How? (cont’d) • Be ready to fail (fast, small) • Be ready to succeed – Always ask “what’s next”? – Teach! • Embrace criticism (it’s almost all useful) • Accept that odd things will happen • Know the policy and governance framework • Acknowledge that fear, confusion, wonder, excitement are all normal
- 14. How to Learn • DigitalGov: our own federal resource from GSA • Gov’t Social Media Community of Practice – justin.herman@gsa.gov • Try it! – Twitter (to start, just follow people) – Facebook (try everything) – Post videos to YouTube, photos to Flickr or Instagram
- 15. How to Convince Your Boss • Mission: use gov’t words, not technologies – Not Twitter: “connecting with our stakeholders” – Not YouTube: “video where people can find it” • Stay high-level, not technical • Explain this is now normal • Model on others before you
- 16. How to Start Projects • Review the stuff about culture • Thicken your skin • Start small, grow over time • Go to lunch with: – Your IT folks – Your attorneys – People who have found success
- 17. Contact Me • Email: jeffrey.m.levy@uscis.dhs.gov • Phone: 202-272-2997 • Twitter: http://twitter.com/levyj413 • Slide presentations: http://www.slideshare.net/levyj413