The document discusses connecting with consumers in the digital age. It notes that in today's world, virtual identity is more important than physical identity. It provides statistics on time spent on digital activities and highlights that research is now essential, as markets are getting smarter through online sharing of knowledge. The core message is that the focus should be on understanding who consumers are online rather than just where they are.

3. Where’s Wally? Connecting with Consumer 2.0 [email_address] Where’s Wally?

5. Where’s Wally? Connecting with Consumer 2.0 [email_address] the Wally's virtual identity s

6. Where’s Wally? Connecting with Consumer 2.0 [email_address] 20.000 hours in front of TV 5.000 hours playing with video consoles 5.000 hours in telephone conversations 250.000 messages sent and received 20% will meet their couples on the Internet 50% has created any kind of content for the Internet bloggers per ages 22 years old

7. Where’s Wally? Connecting with Consumer 2.0 [email_address] once upon a time… time to discover yesterday… time to connect to see to know now 2.0… time to share to understand ¡ ! ¿ ? ;-) :-/

8. Where’s Wally? Connecting with Consumer 2.0 [email_address] from to to know to understand enterprises domain consumers authority advertising campaigns proximity marketing segmentation criteria clients behavioral maps guesses control influence

9. Where’s Wally? Connecting with Consumer 2.0 [email_address] no research research as a competitive benefit research or death time to discover to see time to connect to know time to share to understand

11. Where’s Wally? Connecting with Consumer 2.0 [email_address] Where’s Wally?

12. Where’s Wally? Connecting with Consumer 2.0 [email_address] The question is Who’s Wally? The question is not Where’s Wally?

13. Where’s Wally? Connecting with Consumer 2.0 I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally I’m Wally [email_address]

14. Where’s Wally? Connecting with Consumer 2.0 [email_address] 2.0 world is here research share enjoy

15. Where’s Wally? Connecting with Consumer 2.0 [email_address] thank you very much for your attention ;-) José Antonio Rodriguez [email_address]