Today we hear a lot of buzz about the latest & greatest test automation tools like Selenium, Rational Functional Tester or HP LoadRunner but to make your test automation effort successful it might take more than just having the right tool. This presentation will try to uncover major pitfalls typically involved with test automation efforts. It will provide guidance on successful strategy as well as differences among third-generation frameworks like keyword-driven, data-driven and hybrid. It will also cover various aspects of SOA test automation