A marketing strategy and implementation firm, Take3 helps technology companies win the war for mindshare and market share --- corporate marketing leaders or CEOs who need to stake out a unique position in the market with a compelling point of view; sales leaders who want to arm their reps with tools to sell value; product marketing leaders who want to quickly focus the company on the customers, plays, and messages that needed to win; We can help you win customers and outsell competitors with greater clarity and alignment. Is it time for you to Take3?

1. Take3 Capabilities

2. A marketing strategy and
implementation firm,
Take3 helps technology companies
win the war for
mindshare and market share.

3. Clients
From the biggest names in technology to emerging companies poised to disrupt their industry.

4. Client Challenges
Sales Product Marketing Corporate Marketing
“Our story is stale
and undifferentiated.
We need to stake out a
unique position in the
market with a compelling
point of view.”
“Growth means new
products, new markets,
new competitors.
I need to quickly focus the
company on the customers,
plays, and messages that
we need to win.”
“We need to shift from
pitching technology to
providing solutions.
I want my reps armed to
sell our value—and outsell
our competitors.”

5. ACHIEVE ALIGNMENT
Take3 Value
Product Marketing
Value
Sales Corporate Marketing
Key Messages
Sales Plays
Customers
Win customers and outsell competitors with greater clarity and alignment.

6. Win the War
Ready 2 Aim
Market Mapping
Customer Close-Up
Competitive Review
Value Proposition
Ground War for Market Share
Aircover for Mindshare
Content Marketing
Sales Training
Demand Generation
Sales Support Tools
1
Business Benchmark
Sales Playbook
Messaging Playbook
Go-to-Market Plan
Website
Public Relations
3 Fire
Social Media
Lead Management
Lead Nurturing
By preferred partner
Need to
re-aim?

7. Process Components
1 Ready
Market Mapping
• Trends / Opportunities
• Segments / Industries
• Market Size
Customer Close-up
• Voice of the Customer
• Buyer Profiles
• Pain Points / Priorities
• Use Cases
Competitive Review
• Competitor Snapshots
• Positioning Map
• Win / Loss Stories
Value Proposition
• Customer Value
• Differentiators
• ROI / Proof Points
2 Aim
Messaging Playbook
• Value Proposition
• Elevator Pitch
• Key Messages
• Why Framework
• Proof Points
• Messaging Training
Sales Playbook
• Sales Battle Card
• Use Cases
• Sales Plays
• Objection Handling
• Competitive “Rap”
Go To Market Plan
• Market Opportunity
• Target Customers
• Value Proposition
• Demand Gen Strategy
• Content Mktg Strategy
• Channel Strategy
• Calendar
• Metrics
3 Fire
Content Marketing
• Thought Leadership
• Web Copy
• Blog Posts
• Social Media
• Infographics
Sales Training
• Workshops
• On Demand
Demand Generation
• Campaign Plan
• Email Copy
• Landing Pages
Sales Support Tools
• Sales Decks
• Data Sheets
• Case Studies
• Demo Scripts
Business Benchmark
• Goals / Vision
• Capabilities Assessment
• Gap Analysis
• Metrics
Ground War for Market Share
Aircover for Mindshare

8. Keys to Victory
• Inclusive process
• Strategically driven
• Rapidly iterative
• Proven best practices
• On-target deliverables

9. 00
00
Sample Deliverables
Customer Segmentation
Messaging Playbook Sales Playbook
Sales Deck
Narratives
Value Framework
Go-to-Market Plan
Value Proposition Use Cases
Messaging Framework

10. Why Now?
• New product launch
• Entry into new markets
• Emergence of new competitors
• Maturation of product marketing function
• Adoption of solution-selling model
• Mergers and acquisitions
• Adding marketing capabilities or leadership

11. Why Take3?
• Deep experience and know-how with
messaging and go-to-market mostly in B2B
enterprise enablement
• Fast, iterative and collaborative approach,
based on what you need
• Focus on strategy with an eye towards
execution (business first, marketing second)

12. How can we help you win?
Get in touch or learn more
www.take3llc.com
@take3llc
win@take3llc.com